Stop manually exporting attribution data and stitching it to product analytics. Redbird AI syncs mobile campaign attribution from AppsFlyer with user behavior in Heap, giving you complete visibility from first touch to in-app conversion without CSV exports or engineering time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically sync attribution metadata from AppsFlyer into Heap user properties whenever a new install is tracked. Every user session in Heap now carries campaign source, media source, and channel context, enabling retroactive analysis of how acquisition campaigns impact product engagement and conversion paths.
Push high-intent behavioral segments identified in Heap—like users who completed onboarding but haven't made a purchase—back to AppsFlyer as custom audiences. Marketing teams can now retarget based on actual product usage patterns, not just install events.
Automatically merge AppsFlyer revenue attribution with Heap session depth, feature adoption, and drop-off data to create unified cohort reports. See which campaigns deliver users who don't just install, but actually engage with core features and retain over time.
Monitor users from specific AppsFlyer campaigns as they move through critical Heap conversion funnels. Trigger alerts when cohorts from high-spend channels show unusual drop-off rates, enabling rapid campaign optimization before budget is wasted.
Identify users exhibiting power user behaviors in Heap—high session frequency, deep feature engagement, referral activity—and send them to AppsFlyer as seed audiences. Use actual product behavior to train acquisition models instead of relying solely on install-level signals.
Consolidate AppsFlyer install and cost data with Heap-measured activation milestones into a unified data warehouse table. Track true cost-per-activated-user by channel and campaign, not just cost-per-install, for more accurate performance measurement.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize AppsFlyer and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both AppsFlyer's attribution schema and Heap's auto-captured event structure, automatically mapping campaign IDs, user identifiers, and behavioral signals across platforms without custom field mapping.
Redbird natively understands AppsFlyer's media source taxonomy, attribution windows, and revenue events alongside Heap's auto-captured interaction data, pageview hierarchies, and user property model. The AI automatically resolves user identity across mobile device IDs and Heap user sessions, enriches attribution context with behavioral depth, and handles schema differences between install-level events and session-based interactions. No manual field mapping or transformation logic required.
faster than building custom ETL between attribution and product analytics platforms
Redbird can pull from AppsFlyer and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from AppsFlyer into Heap, or from Heap back into AppsFlyer. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any AppsFlyer attribution event or Heap user interaction, and update either system based on what happens in the other.
Fires when AppsFlyer attributes a new app install to a specific campaign, media source, or organic channel.
Triggers when AppsFlyer tracks a revenue event or in-app purchase with attribution context.
Activates when AppsFlyer's fraud detection identifies suspicious install or engagement activity.
Add users to an AppsFlyer audience for retargeting or lookalike modeling based on external criteria.
Enrich AppsFlyer user profiles with additional properties or behavioral flags from external systems.
Trigger a server-to-server postback to ad networks with custom event data for optimization.
Fires when a user successfully progresses through a defined Heap conversion funnel or reaches a milestone.
Triggers when a user's session depth, duration, or interaction count crosses a specified threshold.
Activates when a user abandons a critical product flow or exhibits friction behavior identified by Heap.
Assign users to behavioral segments in Heap based on attribution, campaign source, or external data.
Update Heap user properties with attribution metadata, campaign context, or enrichment data from other tools.
Send custom events into Heap to supplement auto-capture with server-side or third-party interaction data.
Stop choosing between attribution accuracy and behavioral depth. Redbird AI connects AppsFlyer and Heap so you can measure the full journey from campaign click to product conversion without manual data exports.