Connect AppsFlyer and
Azure Synapse with AI

Sync AppsFlyer attribution data to Azure Synapse automatically. Stop manually exporting campaign reports, wrestling with API schemas, or building custom ETL scripts to centralize mobile analytics. Redbird AI keeps your attribution data warehouse-ready and always current.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync daily AppsFlyer install and event data to Synapse tables

Automatically extract attribution data, in-app events, and conversion metrics from AppsFlyer and load them into Azure Synapse on a schedule. Redbird handles schema mapping, deduplication, and incremental updates so your warehouse always reflects current campaign performance without manual CSV exports.

Build unified LTV cohort tables combining attribution and transaction data

Pull AppsFlyer cohort data and merge it with revenue tables already in Synapse to calculate true lifetime value by acquisition source. Redbird joins attribution with backend revenue events, creating analysis-ready datasets that Power BI can query directly for executive reporting.

Alert marketing ops when campaign ROAS drops below threshold in Synapse

Monitor aggregated campaign performance metrics stored in Azure Synapse and trigger notifications when return on ad spend falls outside acceptable ranges. Redbird queries Synapse analytics tables and pushes alerts to Slack or email when intervention is needed, catching underperforming campaigns before budget waste accumulates.

Archive historical AppsFlyer raw event logs to Synapse data lake storage

Preserve complete attribution and event-level logs from AppsFlyer in Azure Synapse's integrated data lake for long-term compliance and analysis. Redbird compresses and partitions raw event streams by date and campaign, maintaining queryable archives beyond AppsFlyer's retention window without manual backup workflows.

Enrich Synapse customer profiles with AppsFlyer first-touch attribution

Match AppsFlyer device IDs to customer records in Azure Synapse and append original acquisition channel, campaign, and creative data. Redbird resolves identity across systems and updates customer dimension tables with attribution context, enabling segmentation and personalization based on how users were acquired.

Generate automated weekly mobile performance reports from Synapse analytics

Query pre-aggregated AppsFlyer metrics in Azure Synapse and compile formatted reports comparing week-over-week install volume, cost-per-install, and retention by network. Redbird runs Spark or SQL queries on schedule, formats results, and distributes stakeholder-ready summaries without analyst intervention.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize AppsFlyer and Azure Synapse with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands AppsFlyer's attribution schema and Azure Synapse's distributed table architecture, so you can sync mobile analytics data without writing transformation code.

AI that speaks both AppsFlyer and Azure Synapse natively

Redbird maps AppsFlyer's install reports, in-app events, and cohort APIs directly to Azure Synapse dedicated SQL pools or Spark tables. Our AI recognizes attribution dimensions like media source, campaign ID, and event parameters, automatically creating proper column types, partitioning schemes, and distribution strategies. Whether you're loading raw event logs to Parquet files in the data lake or aggregating campaign metrics into star schema fact tables, Redbird handles the data modeling so your warehouse stays optimized for analytics workloads.

AppsFlyer install & event APIs
Synapse dedicated SQL pools
Spark DataFrame transformations
Delta Lake partitioning
10×

faster than building custom AppsFlyer-to-Synapse ETL pipelines

No Azure Data Factory DAGs, API pagination logic, or schema evolution handling required

Auto-generated reports

Redbird can pull from AppsFlyer and Azure Synapse simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either AppsFlyer or Azure Synapse.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from AppsFlyer into Azure Synapse, or from Azure Synapse back into AppsFlyer. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any AppsFlyer campaign event or Azure Synapse query result—Redbird connects the dots across your mobile analytics stack.

AppsFlyer
Triggers & Actions
Trigger

New installs recorded in AppsFlyer

Fires when AppsFlyer receives new app install attributions from any campaign or media source.

Trigger

Daily aggregate report available

Triggers when AppsFlyer publishes daily summary data for campaign performance metrics.

Trigger

In-app event threshold reached

Activates when cumulative in-app events like purchases or registrations hit defined volume.

Action

Export install raw data

Pulls detailed install-level attribution data including device IDs, timestamps, and creative metadata.

Action

Fetch cohort retention metrics

Retrieves day-N retention percentages grouped by acquisition date and campaign dimensions.

Action

Query campaign cost and ROAS

Extracts spend, revenue, and return on ad spend calculations by campaign and geo from AppsFlyer.

Azure Synapse
Triggers & Actions
Trigger

Synapse query result meets condition

Fires when a scheduled SQL or Spark query returns rows matching specific filter criteria.

Trigger

Data pipeline completes in workspace

Triggers when an Azure Synapse pipeline finishes processing, signaling fresh data availability.

Trigger

Table row count changes significantly

Activates when monitored tables show unexpected growth or drops indicating data quality issues.

Action

Insert rows into dedicated SQL pool

Writes new records to hash-distributed or replicated tables in Synapse's dedicated SQL engine.

Action

Execute Spark notebook transformation

Runs parameterized Spark code to transform and aggregate data across distributed datasets.

Action

Update Delta Lake partition

Merges or overwrites specific date or campaign partitions in Synapse's managed data lake storage.

AppsFlyer
+
Azure Synapse

Ready to connect your stack?

Sync AppsFlyer attribution data to Azure Synapse in minutes. Let Redbird AI handle the pipeline so your team can focus on mobile growth insights, not data engineering.

Get started → Book a demo