Sync prospect intelligence from Apollo directly into Salesforce Marketing Cloud audiences and journeys. Stop manually exporting CSVs, rekeying contact data, and struggling to align outbound sales insights with enterprise marketing campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When prospects engage with Apollo sequences, automatically add them to Marketing Cloud suppression lists to prevent duplicate messaging. Redbird monitors Apollo engagement events and updates Data Extensions in real-time, ensuring sales-touched contacts don't receive conflicting marketing campaigns.
Pull verified contact information, job titles, company size, and technographic data from Apollo's 275M+ database into Marketing Cloud subscriber attributes. Redbird maps Apollo fields to your Data Extension schema automatically, enriching customer profiles without manual data imports or API scripts.
Identify subscribers who abandoned journeys or haven't engaged with campaigns, then automatically build targeted Apollo lists for sales follow-up. Redbird translates Marketing Cloud audience filters into Apollo search criteria, enabling sales teams to re-engage cold marketing contacts with personalized outreach.
Trigger Apollo sequence enrollments or task creation when contacts hit high-intent journey milestones in Marketing Cloud—like attending a webinar, downloading pricing content, or visiting key product pages multiple times. Redbird interprets journey engagement data and routes qualified contacts to the right sales rep based on territory or account ownership rules.
Track how prospects originated from Apollo sequences perform in downstream Marketing Cloud journeys—open rates, conversion events, and revenue attribution. Redbird joins Apollo campaign metadata with Marketing Cloud engagement metrics, surfacing which outbound segments drive the highest marketing ROI without building custom Einstein Analytics dashboards.
When Apollo re-verifies email addresses or flags contacts as bounced, Redbird instantly updates corresponding records in Marketing Cloud Data Extensions. This keeps subscriber lists clean, reduces bounce rates, and maintains sender reputation without manual list hygiene workflows or scheduled imports.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Apollo and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Apollo's contact enrichment model and Salesforce Marketing Cloud's Data Extension architecture—so your sales intelligence and enterprise marketing data actually talk to each other.
Redbird maps Apollo's contact fields, account hierarchies, and engagement scoring to Marketing Cloud's Data Extensions, attribute groups, and Contact Builder schemas automatically. Our AI handles data type conversions between Apollo's verification statuses and Marketing Cloud's subscriber states, resolves matching logic across email addresses and external IDs, and understands journey entry conditions so you can sync audiences without writing SQL or building complex Automation Studio workflows. Whether you're routing Apollo sequences into journey builder suppression logic or pulling Marketing Cloud engagement back into Apollo contact records, Redbird handles the translation.
faster than exporting Apollo lists and building Marketing Cloud import definitions
Redbird can pull from Apollo and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Apollo or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Apollo into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Apollo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Apollo or Salesforce Marketing Cloud—Redbird handles the rest.
Fires when a new contact is added to a specific Apollo prospecting list or saved search.
Triggers when a contact finishes all steps in an Apollo email sequence.
Fires when a prospect's Apollo engagement score crosses a defined threshold indicating buyer intent.
Modify contact attributes like job title, phone number, or custom fields in Apollo's database.
Enroll a contact into a specific Apollo email cadence or call sequence.
Generate a follow-up task assigned to a specific sales rep in Apollo based on marketing signals.
Fires when a subscriber enters a specific Journey Builder campaign or automation path.
Triggers on specific email interactions like opens, clicks, or conversions within Marketing Cloud sends.
Fires when a contact changes communication preferences or opts out of marketing communications.
Insert new subscriber records or update existing contact attributes in a Marketing Cloud Data Extension.
Prevent a subscriber from entering specific journeys by adding them to exclusion audiences or suppression lists.
Modify unified profile attributes in Contact Builder to enrich subscriber data across all Marketing Cloud channels.
See how Redbird syncs Apollo prospect intelligence with Salesforce Marketing Cloud journeys—no CSV exports, no custom API development, no data team bottlenecks.