Sync mobile marketing actuals from AppsFlyer directly into Anaplan planning models. Stop exporting CSVs, manually updating campaign spend, and chasing down attribution data to compare against your marketing budget.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull daily campaign performance metrics from AppsFlyer and update Anaplan actuals modules. Compare plan vs. actual spend, installs, and ROAS across channels without manual exports. Keep finance and marketing teams aligned on the same numbers.
Send planned budget allocations by channel and geo from Anaplan to AppsFlyer custom dashboards. Enable marketing ops teams to monitor spend against approved budgets in real time. Trigger alerts when campaigns approach budget thresholds.
Pull cohort-level retention curves and in-app revenue metrics from AppsFlyer into Anaplan financial models. Build more accurate lifetime value projections by channel and campaign. Update revenue forecasts automatically as new cohort data arrives.
Monitor daily AppsFlyer spend against quarterly marketing budgets in Anaplan. Send Slack alerts to finance and marketing leads when spending trajectories exceed approved plans. Include variance analysis and projected month-end impact.
Build automated executive reports showing actual vs. planned marketing metrics. Combine Anaplan budget and forecast data with AppsFlyer attribution performance. Distribute formatted reports with variance commentary to stakeholders every Monday morning.
Feed rolling 90-day CAC and ROAS trends by channel from AppsFlyer into Anaplan scenario planning modules. Enable finance teams to model growth scenarios with current acquisition economics. Refresh scenario assumptions automatically each month.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Anaplan and AppsFlyer with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Anaplan's multi-dimensional planning structures and AppsFlyer's attribution data models, so your mobile marketing actuals flow seamlessly into financial plans.
Redbird maps AppsFlyer's campaign, geo, and channel dimensions to Anaplan's module hierarchies automatically. The platform understands how to aggregate install-level attribution data to match your planning granularity, whether that's daily spend by channel or monthly totals by business unit. It handles currency conversions, time zone reconciliation, and metric transformations between AppsFlyer's marketing KPIs and Anaplan's financial actuals formats without custom code.
faster than exporting AppsFlyer CSVs and manually updating Anaplan actuals modules
Redbird can pull from Anaplan and AppsFlyer simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Anaplan or AppsFlyer.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Anaplan into AppsFlyer, or from AppsFlyer back into Anaplan. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from budget updates in Anaplan or new campaign data in AppsFlyer, and take action in either system.
Triggers when a new budget version is published or approved in Anaplan.
Triggers when actuals vs. plan variance crosses a defined threshold in any module.
Triggers when forecast values are modified in specified Anaplan modules or dimensions.
Write actual performance data into Anaplan actuals modules with dimension mapping.
Generate new scenario planning versions in Anaplan with updated assumptions.
Add or update dimension list items in Anaplan hierarchies from external data sources.
Triggers when new daily performance data is ready for campaigns, channels, or geos.
Triggers when new cohort-level retention or LTV data becomes available in AppsFlyer.
Triggers when campaign or channel spend crosses predefined budget thresholds.
Pull aggregated attribution data by campaign, channel, geo, or custom dimensions.
Fetch raw or aggregated install attribution data with revenue and engagement metrics.
Extract return on ad spend metrics segmented by acquisition channel and time period.
Sync AppsFlyer marketing actuals into Anaplan planning models automatically. Stop manual exports and keep finance and marketing aligned on real-time performance data.