Sync digital performance metrics, campaign data, and conversion trends directly into financial models and forecasts. Stop exporting CSVs, reformatting reports, and manually updating actuals in planning scenarios.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull e-commerce conversion and revenue data from Adobe Analytics and update Anaplan revenue forecast models automatically. Keep finance teams working from real digital performance without waiting for batch exports or manual reconciliation.
Push planned marketing spend by channel from Anaplan into Adobe Analytics workspace projects. Enable analysts to compare actual campaign performance against budgeted allocations and adjust multi-touch attribution models based on plan variance.
Stream product page views, add-to-cart rates, and browse abandonment data from Adobe Analytics into Anaplan supply chain models. Give planning teams leading indicators of demand shifts weeks before purchase orders need adjustment.
Monitor conversion rates, AOV, and traffic trends in Adobe Analytics against forecast drivers in Anaplan. Trigger alerts when actuals drift beyond tolerance thresholds so finance can reforecast before month-end close.
Extract segment-level funnel completion, time-to-convert, and lifetime value cohorts from Adobe Analytics into Anaplan scenario planning modules. Model revenue impact of conversion optimizations before committing budget to testing roadmaps.
Push territory quotas, headcount plans, and capacity models from Anaplan into Adobe Analytics calculated metrics and segments. Enable regional marketing teams to calibrate digital spend against sales coverage and quota attainment targets.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Anaplan with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics event schemas, segment logic, and workspace structures alongside Anaplan model hierarchies, version sets, and list-driven dimension mapping.
Redbird maps Adobe Analytics eVars, props, and calculated metrics to Anaplan line items, lists, and module dimensions without hardcoded field mapping. The AI reads workspace segment definitions and translates them into Anaplan filters, recognizes revenue event serialization rules, and matches time-parting breakdowns to fiscal calendar structures. When you change forecast drivers or add custom success events, Redbird adapts the sync logic automatically.
faster than exporting workspace data to Excel, pivoting by dimension, and uploading CSVs into Anaplan imports
Redbird can pull from Adobe Analytics and Anaplan simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Anaplan.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Anaplan, or from Anaplan back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from conversion events, segment threshold breaches, or forecast version publishes in either platform.
Trigger when a behavioral segment reaches a defined size or growth rate in Adobe Analytics.
Fire when calculated metrics for revenue, orders, or lead submissions show statistical anomalies.
Trigger when an Analysis Workspace report is saved or shared with new data cuts.
Build new calculated metrics in Adobe Analytics using target values or assumptions from Anaplan models.
Modify Adobe Analytics segment rules based on territory, product line, or customer tier definitions from Anaplan.
Apply classification rules or processing rules in Adobe Analytics based on planned spend allocation from Anaplan.
Trigger when a new forecast version or scenario is published in Anaplan and ready for comparison.
Fire when actuals loaded into Anaplan deviate from plan by a defined percentage or absolute value.
Trigger when marketing, sales, or product budgets are finalized and locked in Anaplan planning cycles.
Write conversion revenue, transaction counts, and AOV from Adobe Analytics into Anaplan actuals line items.
Populate Anaplan demand planning modules with product interest signals and browsing velocity from Adobe Analytics.
Push lifetime value calculations and cohort retention curves from Adobe Analytics into Anaplan revenue planning assumptions.
Sync Adobe Analytics conversion data into Anaplan financial models automatically. Stop reconciling digital actuals with spreadsheets and start planning from real customer behavior.