Connect Amplitude and
SQL Server with AI

Stop manually exporting event data and writing SQL to sync product analytics. Redbird AI connects Amplitude behavioral data to your SQL Server database automatically, keeping customer segments, retention cohorts, and experiment results in sync with your enterprise data warehouse.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Amplitude user cohorts to SQL Server tables for cross-platform segmentation

Automatically export behavioral cohorts from Amplitude into SQL Server dimension tables. Keep customer segments synchronized so your ERP, CRM, and BI tools all work from the same user groupings without manual CSV uploads or API scripting.

Load daily event summaries into SQL Server for Power BI dashboards

Pull aggregated event metrics from Amplitude and insert them into SQL Server fact tables on a schedule. Give your Power BI reports access to product engagement data alongside transactional data without building custom ETL pipelines.

Enrich Amplitude user profiles with SQL Server customer attributes and purchase history

Query SQL Server for customer tier, contract value, or product ownership data and push it to Amplitude as user properties. Enable product teams to analyze behavior by revenue segment or account type without switching between systems.

Archive experiment results from Amplitude to SQL Server for compliance and audit trails

Automatically capture A/B test results, variant assignments, and statistical significance data from Amplitude into SQL Server archive tables. Maintain a permanent record of product experiments alongside business data for regulatory requirements and historical analysis.

Trigger alerts when SQL Server transaction patterns diverge from Amplitude behavioral trends

Monitor discrepancies between product usage in Amplitude and actual transaction volumes in SQL Server. Get notified when checkout completion rates don't match purchase records, or when active users aren't generating expected revenue.

Update Amplitude event properties with SQL Server master data for accurate attribution

Backfill Amplitude events with product SKUs, campaign IDs, or sales territory codes from SQL Server reference tables. Ensure product analytics reflect the correct organizational hierarchy and business context without manual data cleanup.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and SQL Server with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Amplitude's event schema and user properties alongside SQL Server table structures, constraints, and stored procedures—so your product analytics and enterprise data work together seamlessly.

AI that speaks both product analytics and enterprise SQL

Redbird maps Amplitude event properties to SQL Server columns, handles user ID resolution across systems, and respects your database constraints and indexes. The AI understands behavioral cohort logic, retention calculations, and experiment metadata—then translates them into proper INSERT, UPDATE, and MERGE statements that work with your existing SQL Server schemas, stored procedures, and Power BI datasets.

Event property to column mapping
User ID deduplication logic
Cohort definition translation
Referential integrity handling
10×

Faster than building custom Amplitude-to-SQL Server pipelines with Python or SSIS

No need to write extraction scripts, manage API pagination, or build incremental load logic

Auto-generated reports

Redbird can pull from Amplitude and SQL Server simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or SQL Server.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into SQL Server, or from SQL Server back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Amplitude event or SQL Server data change, then take action across your entire stack.

Amplitude
Triggers & Actions
Trigger

New cohort created

Fires when a new behavioral cohort is defined in Amplitude based on user actions or properties.

Trigger

Experiment reaches significance

Triggers when an A/B test achieves statistical significance for a primary or secondary metric.

Trigger

User enters lifecycle stage

Activates when a user moves into a new retention cohort or lifecycle segment like 'at risk' or 'power user'.

Action

Export cohort membership

Retrieve the list of user IDs in a specific Amplitude cohort for syncing to external systems.

Action

Update user properties

Add or modify custom properties on Amplitude user profiles with data from other systems.

Action

Query event aggregates

Pull summarized event counts, unique user metrics, or funnel conversion rates for a date range.

SQL Server
Triggers & Actions
Trigger

New record inserted

Fires when a row is added to a specified SQL Server table, such as a new customer or transaction.

Trigger

Column value updated

Triggers when a specific field changes, like account status, subscription tier, or payment method.

Trigger

Stored procedure completes

Activates after a scheduled SQL Server procedure finishes, such as nightly aggregations or batch jobs.

Action

Insert rows

Add new records to SQL Server tables with data from Amplitude or other connected systems.

Action

Execute UPDATE or MERGE

Modify existing records or perform upsert operations based on matching keys and business logic.

Action

Run parameterized query

Execute SELECT statements or stored procedures with dynamic values to retrieve or transform data.

Amplitude
+
SQL Server

Ready to connect your stack?

Stop building custom pipelines to sync Amplitude product analytics with SQL Server. Let Redbird AI handle the event exports, schema mapping, and data consistency—so your teams can focus on insights instead of integration maintenance.

Get started → Book a demo