Connect Amplitude and
Shopify with AI

Stop manually exporting behavioral cohorts and uploading customer lists. Redbird AI syncs product analytics from Amplitude with your Shopify store, turning engagement insights into automated merchandising, personalized campaigns, and revenue-driving actions.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync high-intent behavioral cohorts to Shopify customer segments automatically

When users hit product engagement thresholds in Amplitude—like viewing a feature 5+ times or completing a key action—Redbird creates or updates corresponding customer segments in Shopify. Your merchandising and email teams work from live behavioral data without CSV exports.

Enrich Amplitude events with Shopify purchase data and customer lifetime value

Every order, refund, and inventory change in Shopify flows into Amplitude as structured events with product SKUs, cart composition, and CLV metrics. Product teams see exactly how in-app behavior correlates with commerce outcomes and can measure feature impact on revenue.

Trigger personalized discount codes when users hit retention milestones in Amplitude

When a user completes their 10th session, reaches a streak goal, or returns after 30 days of inactivity, Redbird generates unique Shopify discount codes and surfaces them via your existing notification system. Retention wins convert directly to commerce incentives.

Alert product teams when Shopify refund rates spike for specific user cohorts

Redbird monitors refund and return data in Shopify, cross-references it with Amplitude behavioral segments, and sends Slack alerts when specific cohorts show abnormal patterns. Product teams catch quality or UX issues before they compound.

Report weekly conversion funnel performance enriched with Shopify order attribution

Redbird combines Amplitude funnel data with Shopify order metadata—product categories, discount usage, shipping regions—and delivers automated reports showing which features drive the highest-value purchases. Growth teams see product-to-commerce causality without manual joins.

Archive dormant user purchase history from Shopify into Amplitude for reactivation analysis

Users who haven't engaged in 90+ days get their full Shopify order history synced as historical events in Amplitude. Lifecycle teams analyze what originally drove conversions and build win-back experiments based on past purchase behavior, not just recent activity.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Shopify with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Amplitude's event taxonomy and user properties alongside Shopify's customer, order, and product schemas—no custom field mapping or API wrangling required.

AI that speaks both product analytics and commerce

Redbird natively parses Amplitude's behavioral cohorts, event properties, and user attributes, then maps them to Shopify's customer metafields, tags, order line items, and discount structures. It handles nested product variants, multi-currency orders, and subscription logic without breaking. When schemas evolve—new event properties in Amplitude or custom metafields in Shopify—Redbird adapts automatically, preserving your workflows without manual updates.

Event property mapping
Customer segment sync
Order attribution logic
Multi-variant handling
10×

faster than exporting Amplitude cohorts and uploading CSVs to Shopify

No manual exports, CSV formatting, or customer ID reconciliation across systems

Auto-generated reports

Redbird can pull from Amplitude and Shopify simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Shopify.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Shopify, or from Shopify back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any behavioral event in Amplitude or commerce action in Shopify and automate what happens next across your stack.

Amplitude
Triggers & Actions
Trigger

User enters behavioral cohort

Fires when a user meets cohort criteria like feature usage frequency, session count, or lifecycle stage transitions.

Trigger

Retention milestone reached

Triggers when a user hits day 7, day 30, or custom retention thresholds defined in your analytics.

Trigger

Experiment variant assigned

Activates when a user is bucketed into an A/B test variant, enabling downstream personalization based on experiment group.

Action

Create event in Amplitude

Logs a custom event with properties, user ID, and timestamp for tracking external actions within your product analytics.

Action

Update user properties

Sets or appends user-level attributes like subscription tier, feature flags, or commerce metadata from other systems.

Action

Add user to cohort

Programmatically adds users to existing Amplitude cohorts based on external triggers or enrichment data.

Shopify
Triggers & Actions
Trigger

Order placed

Fires when a customer completes checkout, capturing order value, line items, discount codes, and payment method.

Trigger

Refund issued

Triggers when an order is fully or partially refunded, including refund reason and affected product SKUs.

Trigger

Customer tagged

Activates when a customer receives a new tag, whether from manual assignment, app logic, or import processes.

Action

Create or update customer segment

Adds customers to segments based on behavioral data, enabling targeted campaigns and personalized merchandising.

Action

Generate discount code

Creates unique or bulk discount codes with custom rules like percentage off, free shipping, or minimum purchase thresholds.

Action

Update customer metafields

Writes custom data to customer records—like engagement scores, feature adoption flags, or lifecycle stage—for use in Shopify apps.

Amplitude
+
Shopify

Ready to connect your stack?

See how Redbird connects Amplitude and Shopify in minutes. Turn behavioral insights into commerce actions without writing code or managing fragile scripts.

Get started → Book a demo