Sync product engagement data from Amplitude into Pardot to score leads based on actual product behavior, build behavioral nurture campaigns, and prove marketing's impact on activation. Stop exporting CSVs and manually uploading user lists every week.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically identify users who complete key product actions or reach activation milestones in Amplitude and add them to specific Pardot lists. Trigger personalized email sequences based on feature adoption, usage frequency, or lifecycle stage without manual exports.
Pull behavioral data like session count, feature usage, and retention cohort from Amplitude into custom Pardot prospect fields. Update lead scores in real-time based on product activity, not just marketing touchpoints, to prioritize sales outreach.
Send Pardot email click, form submission, and webinar attendance data into Amplitude as custom events. Analyze how marketing campaigns impact product trial sign-ups, activation rates, and feature adoption across the user lifecycle.
Monitor retention cohorts and usage trends in Amplitude, then automatically notify Pardot or trigger re-engagement campaigns when enterprise accounts or high-fit prospects reduce activity. Route alerts based on account score or contract value thresholds.
Combine Pardot campaign source data with Amplitude activation events and retention metrics to generate automated reports showing which channels and campaigns drive qualified, engaged users. Track full-funnel performance from first touch to product adoption.
Detect when trial users reach activation criteria in Amplitude—like completing setup, inviting teammates, or using core features—and automatically remove them from onboarding email sequences in Pardot. Shift activated users to expansion or case study nurture tracks instead.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amplitude and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Amplitude's event schemas, user properties, and cohort definitions alongside Pardot's prospect fields, list memberships, and campaign hierarchies—no custom field mapping required.
Redbird maps Amplitude user IDs to Pardot prospect email addresses, translates event properties into custom prospect fields, and syncs behavioral cohorts to dynamic lists automatically. Our AI recognizes conversion events, retention metrics, and A/B test variants in Amplitude, then structures them for lead scoring, segmentation, and attribution reporting in Pardot. Whether you're enriching prospects with session counts or tracking campaign influence on activation funnels, Redbird handles schema differences and data type conversions without middleware.
faster than exporting Amplitude cohorts and uploading to Pardot lists manually
Redbird can pull from Amplitude and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amplitude into Pardot, or from Pardot back into Amplitude. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any product behavior event in Amplitude or marketing engagement activity in Pardot.
Fires when a user meets criteria for a saved cohort, like weekly active users or power users.
Triggers when a user completes a defined conversion action like trial signup or feature activation.
Detects when a user's engagement level moves above or below a specified score.
Add custom properties to user profiles in Amplitude for segmentation and analysis.
Programmatically add or remove users from saved cohorts based on external criteria.
Track marketing or CRM activities as events in Amplitude for unified behavioral analysis.
Fires when a prospect is added to a static or dynamic list in Pardot.
Triggers when a prospect engages with email content or completes a Pardot form.
Detects when a prospect's score crosses a threshold or changes by a defined amount.
Write product engagement data or behavioral metrics into custom Pardot prospect fields.
Modify list membership based on product usage, activation status, or engagement signals.
Increment or decrement lead scores based on product behavior and feature adoption milestones.
Stop manually syncing product data and marketing lists. Connect Amplitude and Pardot with Redbird AI and close the loop between user behavior and lead nurturing in minutes.