Redbird AI automatically syncs Amazon Ads campaign performance into Pardot lead records and attribution models. Stop manually matching ad spend to B2B pipeline, exporting CSVs, or losing visibility into which Amazon campaigns drive qualified leads.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append Amazon campaign, ad group, and keyword data to Pardot prospects when they convert after clicking an Amazon ad. Surface ad source and cost data directly in lead scoring and attribution reports without manual tagging.
Push qualified lead conversions from Pardot landing pages and forms back to Amazon Ads as conversion events. Improve Amazon's algorithm optimization and ROAS tracking by closing the loop on B2B lead outcomes.
Automatically compile Amazon Ads spend, impressions, clicks, and ACOS data broken down by the Pardot campaigns they're tagged to. Deliver formatted reports showing ad efficiency by marketing program without spreadsheet exports.
Monitor daily Amazon Ads spend allocated to specific Pardot-tracked campaigns and trigger alerts when budgets are exceeded or ACOS thresholds are breached. Keep campaign economics in check without manual daily checks.
Automatically add prospects to Pardot segmentation lists when they've clicked Amazon ads multiple times or engaged with specific product campaigns. Enable targeted nurture streams for prospects showing high Amazon ad affinity.
Store historical Amazon Ads metrics synchronized with Pardot campaign snapshots for long-term attribution analysis. Maintain auditable records of ad spend, lead generation, and pipeline contribution across quarters.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Pardot with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Amazon Ads campaign structures and Pardot's B2B attribution model, automatically mapping ad performance to prospect records and marketing attribution reports.
Redbird AI reads Amazon Ads campaign hierarchies, bid strategies, ACOS calculations, and conversion tracking alongside Pardot's prospect custom fields, list memberships, engagement scoring, and multi-touch attribution models. The platform automatically matches Amazon ad click IDs to Pardot prospect activity, enriches lead records with campaign cost data, and reconciles conversion events across both systems. No custom field mapping or UTM parameter engineering required.
Faster than building custom Amazon Ads to Pardot attribution workflows
Redbird can pull from Amazon Ads and Pardot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Pardot.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Pardot, or from Pardot back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Amazon Ads or prospect activity in Pardot, then take action across your entire stack.
Trigger when daily or total spend for an Amazon Ads campaign crosses a defined budget limit.
Trigger when Advertising Cost of Sale falls below your target efficiency threshold for a campaign or ad group.
Trigger when Amazon Ads registers a conversion event from a tracked ad click.
Programmatically adjust daily budget caps for Sponsored Products or Sponsored Brands campaigns.
Automatically pause ad groups that fall below ROAS or click-through rate thresholds.
Apply custom labels or notes to Amazon Ads campaigns for segmentation and reporting.
Trigger when a prospect completes a Pardot form on a landing page or gated content asset.
Trigger when a prospect's engagement and fit score crosses a defined qualification threshold.
Trigger when a prospect is added to a specific Pardot segmentation or suppression list.
Add new prospects to Pardot or update existing records with custom field data like ad attribution.
Enroll prospects into Engagement Studio nurture tracks or drip email programs.
Write campaign source, cost, or engagement data into custom Pardot prospect fields for scoring and reporting.
Start syncing Amazon Ads campaign data with Pardot lead records and attribution models. Redbird AI handles the complexity so your team gets accurate ad-to-pipeline visibility without the manual work.