Connect Amplitude and
Oracle Retail with AI

Sync product analytics directly into retail planning and merchandising workflows. Stop manually exporting user behavior data to inform inventory decisions, or guessing which digital interactions signal in-store intent. Redbird AI bridges your customer analytics stack with enterprise retail operations automatically.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync e-commerce engagement cohorts to Oracle Retail for demand forecasting

Automatically send Amplitude behavioral cohorts—users who viewed specific product categories, added to cart, or completed checkout—into Oracle Retail's demand planning module. Enrich forecasting models with real digital intent signals instead of relying on historical sales alone. Update cohort membership daily as user behavior evolves.

Enrich Amplitude events with inventory availability from Oracle Retail distribution centers

Pull current stock levels, distribution center locations, and fulfillment capacity from Oracle Retail into Amplitude user profiles and event properties. Analyze how inventory availability impacts conversion, cart abandonment, and feature adoption across regions. Segment users by proximity to stocked distribution centers for targeted campaigns.

Alert merchandising teams when high-intent user segments spike for low-stock SKUs

Monitor Amplitude for sudden increases in product detail views, add-to-cart events, or checkout starts for specific SKUs. Cross-reference with Oracle Retail inventory levels and trigger alerts to merchandising planners when high digital demand outpaces available stock. Include cohort size, conversion velocity, and current inventory position in each alert.

Automate reporting of product feature adoption impact on purchase order volumes

Combine Amplitude feature adoption metrics with Oracle Retail purchase order data to show which product features drive downstream supplier demand. Generate weekly reports showing how new checkout flows, recommendation engines, or search improvements correlate with category-level PO increases. Route reports to both product and merchandising leadership automatically.

Sync supplier performance metrics from Oracle Retail to enrich product analytics segments

Bring supplier fulfillment rates, lead times, and quality scores from Oracle Retail into Amplitude as event properties. Analyze whether supplier performance impacts user retention, repeat purchase rates, or product review sentiment. Build segments of users affected by delayed shipments or stockouts tied to specific suppliers.

Capture assortment changes from Oracle Retail and measure digital engagement impact

Automatically log merchandise assortment updates, category expansions, or SKU retirements from Oracle Retail as events in Amplitude. Track how assortment decisions influence search behavior, category browsing patterns, and cross-sell performance. Archive all assortment change history alongside corresponding analytics for retrospective analysis.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Oracle Retail with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Amplitude's event taxonomy and user properties alongside Oracle Retail's merchandising hierarchies, inventory dimensions, and planning cycles—so you can automate across product analytics and retail operations without custom code.

AI that speaks both product analytics and retail planning

Redbird maps Amplitude's event streams, user cohorts, and behavioral properties to Oracle Retail's item masters, location hierarchies, and planning contexts automatically. The platform recognizes when an Amplitude segment represents purchasing intent versus browsing, and how to translate that into Oracle Retail's demand signals, allocation rules, or replenishment triggers. It handles date range alignment between analytics windows and merchandising calendars, normalizes product identifiers across systems, and resolves location mappings between digital user attributes and physical store or DC codes.

Event property → item attribute mapping
Cohort → demand signal translation
User location → store/DC resolution
Analytics date → planning calendar sync
10×

faster than exporting CSVs and uploading to Oracle Retail planning modules

No manual cohort exports, data transformation scripts, or weekly file uploads to reconcile digital behavior with merchandise planning

Auto-generated reports

Redbird can pull from Amplitude and Oracle Retail simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Oracle Retail.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Oracle Retail, or from Oracle Retail back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any user behavior event in Amplitude or any operational change in Oracle Retail—and take action across both systems instantly.

Amplitude
Triggers & Actions
Trigger

Cohort membership changes

When users enter or exit a behavioral segment based on engagement, retention, or conversion criteria.

Trigger

Conversion funnel drop-off threshold exceeded

When abandonment rate at a specific funnel step crosses a defined threshold for a product category.

Trigger

Feature adoption metric hits target

When a new feature reaches specified adoption percentage or engagement frequency across user base.

Action

Send behavioral segment to Oracle Retail

Export user cohort with product affinity, location, and intent signals as a demand input.

Action

Create custom event property

Add retail operational data like inventory status or supplier info as new event properties.

Action

Update user profile with retail context

Enrich user profiles with nearest stocked location, category availability, or fulfillment capacity.

Oracle Retail
Triggers & Actions
Trigger

Inventory level falls below threshold

When stock for a SKU or category drops below safety stock or reorder point at any location.

Trigger

Purchase order status changes

When PO is created, approved, received, or cancelled for suppliers or product categories.

Trigger

Assortment plan updated

When merchandise assortment changes, new SKUs are added, or products are discontinued by category or location.

Action

Update demand forecast input

Inject digital engagement signals into Oracle Retail's demand planning algorithms as external data.

Action

Create planning alert

Generate notifications for merchandising teams based on digital behavior trends or inventory mismatches.

Action

Log allocation rule change

Record adjustments to inventory allocation or replenishment rules triggered by analytics insights.

Amplitude
+
Oracle Retail

Ready to connect your stack?

Connect Amplitude and Oracle Retail in minutes. Let Redbird AI automate the data work between your product analytics and retail operations—so merchandising decisions are informed by real digital behavior, not lag reports.

Get started → Book a demo