Connect Amplitude and
Magento with AI

Sync product analytics with your enterprise e-commerce platform automatically. Stop manually exporting behavioral data, matching customer IDs across systems, or rebuilding audience segments in spreadsheets. Redbird connects Amplitude and Magento so your growth and merchandising teams work from the same customer intelligence.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Amplitude behavioral cohorts to Magento customer segments for targeted promotions

Automatically push high-intent user cohorts from Amplitude into Magento customer groups. Apply dynamic pricing rules, personalized promotions, or custom catalog visibility based on product engagement patterns. Keep segments fresh as user behavior changes.

Enrich Amplitude events with Magento order data and product catalog attributes

Flow transaction details, product SKUs, category hierarchies, and customer lifetime value from Magento into Amplitude user profiles. Analyze retention and feature adoption by purchase behavior, average order value, or product affinity without manual joins.

Trigger abandoned cart recovery campaigns when Amplitude detects checkout drop-off patterns

Monitor user sessions in Amplitude for specific navigation or hesitation signals. Automatically create targeted customer segments in Magento and apply recovery discounts or personalized email triggers based on behavioral intent, not just cart state.

Report on feature adoption impact across Magento transaction and revenue metrics

Combine Amplitude experiment results with Magento order data to measure how product changes affect conversion rates, average order value, and repeat purchase behavior. Generate automated reports showing statistical significance alongside revenue impact.

Alert merchandising teams when high-value customer cohorts show declining engagement

Track retention metrics in Amplitude for VIP customer segments defined by Magento purchase history. Trigger notifications when activity drops below thresholds, including specific product categories or features they've stopped using.

Sync Magento multi-store customer journeys into unified Amplitude user profiles

Consolidate customer behavior across Magento storefronts, regions, and brands into single Amplitude user identities. Track cross-store purchase patterns, attribute revenue to specific touchpoints, and build cohorts that span your entire commerce ecosystem.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amplitude and Magento with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Amplitude's behavioral event schema and Magento's complex customer, order, and catalog data models — no transformation layer required.

AI that speaks both product analytics and enterprise e-commerce

Redbird maps Amplitude user IDs to Magento customer entities, reconciles event timestamps with order dates, and handles multi-store customer resolution automatically. It understands behavioral cohort definitions, product catalog hierarchies, customer group attributes, and pricing rule logic. Query across both systems in natural language — "show me customers who abandoned cart after viewing size guides but completed checkout in another session" — and Redbird translates it into the right API calls, joins, and data transformations.

User ID & customer entity matching
Event-to-order timeline alignment
Multi-store customer resolution
Cohort-to-segment translation
10×

faster than building custom ETL between Amplitude's API and Magento's customer/order databases

No data warehouse staging tables, customer ID mapping scripts, or manual cohort exports to CSV

Auto-generated reports

Redbird can pull from Amplitude and Magento simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amplitude or Magento.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amplitude into Magento, or from Magento back into Amplitude. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any user behavior in Amplitude or transaction event in Magento — Redbird handles the rest.

Amplitude
Triggers & Actions
Trigger

User enters behavioral cohort

Fires when a user meets cohort criteria based on feature usage, session frequency, or engagement score.

Trigger

Retention rate drops below threshold

Triggers when a user segment's Day-7 or Day-30 retention falls below defined benchmarks.

Trigger

Experiment reaches statistical significance

Activates when A/B test results achieve significance thresholds for conversion or revenue goals.

Action

Update user properties

Enrich Amplitude profiles with data from Magento orders, customer groups, or loyalty tiers.

Action

Send custom event

Log Magento transaction events or cart state changes as behavioral events in Amplitude.

Action

Create or update cohort

Build dynamic Amplitude cohorts based on Magento purchase behavior or product affinity.

Magento
Triggers & Actions
Trigger

Order completed

Fires when a customer completes checkout across any storefront or sales channel.

Trigger

Customer group changed

Triggers when a customer moves to a new segment, VIP tier, or pricing group.

Trigger

Cart abandoned

Activates when a cart remains inactive beyond a defined time threshold without purchase.

Action

Assign customer to group

Add customers to Magento segments based on Amplitude behavioral cohorts or engagement scores.

Action

Apply pricing rule

Trigger personalized discounts or catalog price overrides based on product engagement signals.

Action

Update customer attributes

Sync Amplitude lifecycle stage, feature adoption scores, or churn risk into Magento profiles.

Amplitude
+
Magento

Ready to connect your stack?

Start syncing Amplitude behavioral data with Magento customer segments in minutes. No complex ETL pipelines, no customer ID mapping scripts — just intelligent automation that understands both systems.

Get started → Book a demo