Connect Amazon Seller Central and
FullStory with AI

Automatically sync Amazon sales data, product performance, and customer journey events into FullStory sessions. Stop manually correlating conversion drops with UX friction, or exporting CSVs to understand which product page issues are killing your Amazon revenue.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich FullStory sessions with Amazon order and product conversion data

Automatically attach Amazon order IDs, ASINs, cart values, and conversion events to corresponding FullStory sessions. Surface exactly which product detail page interactions led to purchases or abandonment, connecting UX behavior to actual Amazon sales outcomes.

Trigger session replay analysis when product conversion rates drop suddenly

Monitor Amazon product-level conversion velocity and automatically pull recent FullStory sessions for ASINs showing performance degradation. Instantly watch what changed in user behavior—broken buy box, image load issues, or A+ content problems—without waiting for manual reports.

Sync Amazon inventory and availability events to FullStory custom properties

Push real-time inventory status, buy box eligibility, and suppressed listing alerts into FullStory as session metadata. Correlate out-of-stock events with user rage clicks on disabled add-to-cart buttons or filter through sessions where inventory issues affected checkout flows.

Route high-impact UX friction events back to Amazon advertising campaigns

When FullStory detects rage clicks, error messages, or checkout abandonment patterns on specific ASINs, automatically flag those products in Seller Central. Update campaign priorities or pause ads for listings with diagnosed UX problems until issues are resolved.

Report weekly Amazon returns and defect rates alongside FullStory UX issues

Combine Seller Central return reasons, negative reviews, and account health metrics with FullStory data on product page confusion or misleading content interactions. Generate unified reports showing which UX patterns correlate with higher return rates and listing suppressions.

Capture FullStory session links for all Amazon orders with customer complaints

Automatically retrieve and attach FullStory session replay URLs to Seller Central orders flagged with A-to-Z claims, negative feedback, or return requests. Give support and product teams instant visual context on what the customer experienced before the complaint.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amazon Seller Central and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Amazon Seller Central's order, inventory, and listing performance schemas alongside FullStory's session event structure and custom property system.

AI that speaks both e-commerce operations and behavioral analytics

Redbird maps Amazon's ASIN hierarchies, fulfillment states, account health metrics, and advertising performance to FullStory's session IDs, custom events, and user segments. The platform automatically joins order timestamps with session data, enriches replay metadata with product-level conversion metrics, and translates Seller Central's performance thresholds into FullStory segment filters. No custom scripting to connect marketplace SKUs with rage click coordinates or checkout funnel drop-offs.

Order & ASIN mapping to sessions
Inventory events as custom properties
Return reasons + UX friction correlation
Conversion velocity + session behavior
10×

faster to diagnose Amazon product page conversion issues

No CSV exports, manual session filtering by order ID, or separate UX and sales performance dashboards.

Auto-generated reports

Redbird can pull from Amazon Seller Central and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Seller Central or FullStory.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amazon Seller Central into FullStory, or from FullStory back into Amazon Seller Central. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Amazon listing change, order event, or FullStory behavioral signal—and update either system instantly.

Amazon Seller Central
Triggers & Actions
Trigger

Order placed

Fires when a new order is received for any ASIN in your catalog.

Trigger

Product listing suppressed

Triggers when Amazon suppresses a listing due to policy, quality, or inventory issues.

Trigger

Conversion rate drops below threshold

Activates when product-level conversion velocity falls outside acceptable performance range.

Action

Update product bullet points or A+ content

Modify listing content elements in response to identified UX confusion patterns.

Action

Adjust campaign bid or pause advertising

Change Amazon advertising settings for ASINs with diagnosed conversion problems.

Action

Add internal note to order

Attach FullStory session context or UX flags to specific Seller Central orders.

FullStory
Triggers & Actions
Trigger

Rage click detected on product page

Fires when FullStory identifies repeated frustrated clicks on a non-interactive element.

Trigger

Checkout abandonment with error

Triggers when a user encounters an error during checkout flow and exits without purchase.

Trigger

Session with product page scroll depth below 30%

Activates when users leave product pages after minimal engagement, indicating content issues.

Action

Create custom segment for ASIN

Build FullStory user segments filtered by interactions with specific Amazon products.

Action

Tag session with Amazon order metadata

Enrich session records with Seller Central order ID, ASIN, fulfillment status, and revenue data.

Action

Set custom event property

Add Amazon-specific properties like inventory status, buy box ownership, or listing health to sessions.

Amazon Seller Central
+
FullStory

Ready to connect your stack?

See how Redbird automatically syncs Amazon Seller Central sales performance with FullStory behavioral data—no API mapping, no manual correlation between conversion drops and UX issues.

Get started → Book a demo