Connect Amazon Ads and
Looker with AI

Redbird AI syncs your Amazon Ads campaign data directly into Looker's semantic layer, so performance teams can stop manually exporting CSVs and stitching together ad spend reports. Get consistent ACOS, ROAS, and attribution metrics across your entire analytics stack.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Amazon Ads campaign performance into Looker data models daily

Automatically pull Sponsored Products, Sponsored Brands, and display campaign metrics into your warehouse and surface them through Looker's LookML layer. Teams get consistent ACOS, ROAS, spend, and impression data without manual exports or ETL pipelines.

Build executive dashboards combining Amazon Ads data with sales attribution

Merge Amazon Ads performance with transaction data in Looker to show true ad-attributed revenue. Marketing leaders see which campaigns drive sales, not just clicks, with unified metrics across all reporting.

Alert performance teams when ACOS exceeds target thresholds by campaign

Monitor advertising cost of sale across all active campaigns and trigger notifications when any campaign crosses efficiency targets. Teams can react to budget overruns before they compound, directly from Looker dashboards.

Archive historical Amazon Ads data for long-term trend analysis

Capture daily snapshots of campaign performance, keyword bids, and placement data into your warehouse for year-over-year comparisons. Looker queries live data alongside historical archives without API rate limits or retention windows.

Enrich Amazon Ads metrics with product margin data from warehouse tables

Combine ad performance with COGS and margin data stored in your warehouse to calculate true profit per campaign. Marketing teams optimize for profit, not just revenue, using Looker explores that blend advertising and financial data.

Automate campaign budget adjustments based on Looker performance thresholds

Use Looker dashboards to identify top-performing campaigns, then automatically increase budgets or bids in Amazon Ads when ROAS targets are exceeded. Performance marketing runs on your warehouse insights, not gut feel.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amazon Ads and Looker with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Amazon Ads campaign structures and Looker's LookML semantic layer, so your ad data flows into governed metrics without custom ETL or manual mapping.

AI that speaks Amazon Ads APIs and LookML data models

Redbird maps Amazon Ads campaign types, ad groups, keywords, and placement dimensions to your Looker schema automatically. It understands ACOS calculations, attribution windows, and how to join ad data with transaction tables in your warehouse. Your team defines metrics once in LookML, and Redbird keeps advertising data flowing into those definitions without breaking transformations or requiring constant maintenance.

Campaign & ad group hierarchy mapping
ACOS, ROAS, and spend metric alignment
Keyword and placement dimension extraction
LookML model integration and field matching
10×

faster than building custom Amazon Ads API integrations and warehouse loaders

No Python scripts, Airflow DAGs, or manual CSV uploads to maintain

Auto-generated reports

Redbird can pull from Amazon Ads and Looker simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Looker.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amazon Ads into Looker, or from Looker back into Amazon Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Amazon Ads campaign event or Looker dashboard threshold, and take action across both systems.

Amazon Ads
Triggers & Actions
Trigger

Campaign performance drops below ROAS threshold

Fires when any campaign's return on ad spend falls below your target efficiency level.

Trigger

Daily ad spend exceeds budget cap

Triggers when cumulative spend for a campaign or ad group crosses the daily budget limit.

Trigger

New Sponsored Products campaign launches

Detects when a new campaign goes live in your Amazon Ads account.

Action

Update campaign budget or bid amounts

Adjust daily budgets or keyword bids programmatically based on performance data.

Action

Pause underperforming campaigns or ad groups

Automatically disable campaigns that consistently miss ACOS or ROAS targets.

Action

Extract keyword and search term performance data

Pull granular search term reports and keyword-level metrics into your warehouse.

Looker
Triggers & Actions
Trigger

Dashboard metric crosses alerting threshold

Fires when any Looker explore or dashboard tile value exceeds or falls below defined limits.

Trigger

Scheduled report completes

Triggers when a Looker scheduled delivery finishes generating data for downstream workflows.

Trigger

New LookML model deployed to production

Detects when metric definitions or explores are updated in your Looker instance.

Action

Create or update dashboard tiles with fresh data

Programmatically add visualizations or refresh queries with newly synced ad data.

Action

Run queries against data models and export results

Execute Looker explores on demand and send results to other systems or workflows.

Action

Send alert notifications based on query results

Trigger alerts to Slack, email, or other channels when Looker queries reveal anomalies.

Amazon Ads
+
Looker

Ready to connect your stack?

Stop exporting Amazon Ads data manually. Redbird AI syncs campaign performance into Looker's semantic layer so your team can build dashboards and reports on consistent, always-current advertising metrics.

Get started → Book a demo