Redbird AI connects your TikTok advertising data with ZoomInfo's B2B intelligence to automate audience enrichment, intent-based targeting, and conversion attribution. Stop manually exporting campaign data to match against prospect lists or updating CRM records with ad engagement insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When someone converts on a TikTok ad, automatically look up their company in ZoomInfo and append firmographic details, technographics, and buying intent signals. Route high-intent accounts to sales immediately while lower-intent leads stay in nurture sequences.
Monitor ZoomInfo for accounts showing buying intent spikes and automatically create matched TikTok Custom Audiences targeting decision-makers at those companies. Keep audience lists synced as new intent signals emerge, ensuring your video ads reach accounts actively researching solutions.
Track when contacts from ZoomInfo target account lists view or click TikTok ads, then trigger personalized sales outreach. Enrich alerts with ad creative details, view duration, and engagement type so reps can reference specific content in their messaging.
Automatically append TikTok ad engagement metrics to ZoomInfo company profiles, creating a complete view of account-level advertising exposure. Track which accounts have seen campaigns, their cumulative impressions, video completion rates, and click-through behavior across all your TikTok creative.
Cross-reference TikTok ad converters with ZoomInfo-sourced opportunities in your CRM to calculate true ROAS. Track which campaigns, creatives, and audience segments drive qualified pipeline from accounts matching your ICP criteria, with full journey visibility from impression to closed-won.
Identify target accounts in ZoomInfo displaying strong buying signals who haven't yet engaged with your TikTok ads. Automatically create suppression-free audience segments and launch video campaigns with messaging tailored to their research stage and technology stack.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize TikTok Ads and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both TikTok's advertising event schemas and ZoomInfo's B2B intelligence data model, so you can connect paid social performance with account intelligence without custom development.
Redbird automatically maps TikTok conversion events, audience segments, and video engagement metrics to ZoomInfo's company records, contact profiles, and intent scoring taxonomy. Our AI handles identity resolution between ad platform user identifiers and B2B contact data, matching business email domains to company records and resolving individuals across systems. You get clean attribution from video views to pipeline without building complex data pipelines or maintaining brittle API integrations.
faster to enrich ad converters with firmographic data than manual CSV exports and lookups
Redbird can pull from TikTok Ads and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either TikTok Ads or ZoomInfo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from TikTok Ads into ZoomInfo, or from ZoomInfo back into TikTok Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in TikTok Ads or intelligence signal in ZoomInfo, then take action across your entire stack.
Fires when a user completes a conversion event on any TikTok ad campaign.
Triggers when a user watches a specified percentage of a video ad.
Activates when campaign metrics deviate significantly from baseline performance.
Build a new Custom Audience segment in TikTok Ads Manager from a contact list.
Adjust daily or lifetime budget allocation for specific campaigns based on performance signals.
Automatically disable ad groups that fall below defined performance thresholds.
Fires when an account shows a significant increase in buying intent signals.
Triggers when a contact matching specific criteria appears in a ZoomInfo saved search.
Activates when a target account adopts or removes specific technologies from their stack.
Append firmographic, technographic, and employee data to an existing company profile.
Insert a verified contact into a specific target account list for campaign targeting.
Manually adjust or append custom intent signals to an account's intelligence profile.
Sync TikTok Ads with ZoomInfo and turn ad engagement into account intelligence. Redbird AI handles the complexity so you can focus on converting high-intent accounts.