Automate your CTV analytics pipeline from streaming distribution to visual dashboards. Stop manually exporting Wurl performance data, building CSVs, and refreshing Tableau workbooks. Let Redbird sync your streaming metrics, audience data, and ad revenue automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull audience reach, content performance, and platform distribution metrics from Wurl into Tableau dashboards automatically. Update executive views with fresh streaming data every hour without manual exports. Keep stakeholders aligned on CTV performance across all platforms.
Stream Wurl ad insertion metrics, fill rates, and monetization data directly into Tableau revenue dashboards. Combine streaming ad performance with other revenue sources in unified views. Eliminate weekly manual reporting cycles for media operations teams.
Push audience analysis and viewer segment definitions from Tableau calculated fields into Wurl for targeted ad insertion. Enable data analysts to inform CTV ad targeting without engineering support. Close the loop between analytics insights and streaming monetization.
Monitor Tableau dashboards tracking Wurl content delivery and ad performance for anomalies. Trigger notifications when fill rates drop, buffering increases, or audience metrics decline. Route alerts with full context to the right teams for immediate investigation.
Combine Wurl's native CTV metrics with external attribution data in Tableau for complete streaming ROI analysis. Automatically join audience data, ad performance, and conversion metrics across platforms. Build comprehensive media mix dashboards without manual data blending.
Capture daily snapshots of Wurl content distribution and monetization metrics into versioned Tableau data sources. Maintain long-term streaming performance history beyond Wurl's retention windows. Enable year-over-year CTV growth analysis and seasonal trend modeling.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Tableau and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Tableau's data structure layers and Wurl's streaming telemetry schemas, so your CTV analytics pipeline works intelligently from day one.
Redbird maps Wurl's content performance objects, ad pod metrics, and platform-specific delivery data to Tableau's dimension hierarchies and measure structures automatically. The AI recognizes streaming-specific schemas like impression timestamps, fill rate calculations, and audience reach aggregations, then structures them for optimal dashboard performance. When Wurl's API returns nested platform distribution arrays or time-series ad metrics, Redbird normalizes them into Tableau extracts or live connections without custom scripting. You get analytics-ready streaming data that preserves granularity while enabling fast visual exploration.
faster than building custom Wurl API extractors and Tableau prep flows
Redbird can pull from Tableau and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Tableau or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Tableau into Wurl, or from Wurl back into Tableau. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Tableau or Wurl—from dashboard threshold breaches to streaming content going live.
Fires when any calculated field or measure in a Tableau workbook exceeds defined limits.
Triggers when a new dashboard version is published to Tableau Server or Online.
Activates after scheduled or manual Tableau extract refresh finishes successfully.
Modify live connection parameters or extract query definitions in Tableau workbooks programmatically.
Add new calculated dimensions or measures to existing Tableau data sources via API.
Upload new or updated dashboards to Tableau Server with embedded or live data connections.
Fires when a new CTV channel or content stream begins distribution through Wurl's platform.
Triggers when real-time ad insertion fill rates fall beneath configured monetization thresholds.
Activates when Wurl receives new audience or delivery metrics from connected CTV platforms.
Modify streaming content attributes, tags, or distribution settings in Wurl's content management system.
Adjust targeting parameters, frequency caps, or pod configurations for streaming ad monetization.
Pull audience reach, content performance, and delivery metrics from Wurl for specific channels or time periods.
Stop rebuilding CTV dashboards manually. Connect Tableau and Wurl with Redbird and automate your streaming analytics pipeline end-to-end.