Redbird AI syncs organic social performance from Sprout Social with TikTok Ads campaign data so your team can analyze what's working across paid and organic without manual exports. Stop copying engagement metrics between platforms and start automating the full picture of your TikTok presence.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Identify high-engagement organic TikTok posts in Sprout Social and automatically send performance metrics to TikTok Ads. Use organic engagement patterns to inform creative testing and audience targeting for paid video campaigns.
Pull TikTok Ads campaign metrics—views, CTR, conversions—into Sprout Social for unified reporting alongside organic performance. Marketing teams can compare paid and organic TikTok results in a single view without switching platforms.
Monitor TikTok Ads spend and engagement velocity in real-time, then notify social managers in Sprout Social when campaigns underperform. Triggers immediate review and creative adjustments before budgets are wasted on low-performing content.
Analyze audience demographics and engagement behavior from Sprout Social's TikTok analytics, then sync audience parameters to TikTok Ads for precise targeting. Build lookalike audiences based on who's actually engaging with organic content.
Automatically compile Sprout Social organic metrics and TikTok Ads campaign data into a single weekly performance report. Leadership sees complete TikTok ROI—follower growth, engagement, ad spend, and conversions—without manual data stitching.
Capture every TikTok Ads video creative, ad copy, targeting settings, and performance metrics, then store them in Sprout Social's content library. Teams build a searchable archive of what worked for future campaign planning and creative briefs.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Sprout Social and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Sprout Social's social analytics schemas and TikTok Ads' campaign structures, so you can connect organic performance with paid media without custom API work.
Redbird maps Sprout Social's post-level engagement, audience demographics, and publishing metadata to TikTok Ads' campaign objectives, ad group structures, and conversion events. It recognizes when organic content formats align with paid video specs, matches audience segments across platforms, and normalizes metrics like views and engagement rates for apples-to-apples comparison. No need to manually reconcile different attribution windows or metric definitions.
faster than exporting Sprout Social CSVs and uploading audience lists to TikTok Ads manually
Redbird can pull from Sprout Social and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Sprout Social or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Sprout Social into TikTok Ads, or from TikTok Ads back into Sprout Social. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any organic social event in Sprout Social or paid campaign change in TikTok Ads.
Fires when a TikTok post in Sprout Social exceeds engagement rate thresholds.
Triggers when Sprout Social analytics show significant changes in TikTok follower demographics.
Activates when specific content tags or topics show accelerated engagement in Sprout Social.
Push organic post metrics and audience insights to inform TikTok Ads targeting and creative.
Write TikTok Ads performance data back into Sprout Social custom fields or reports.
Automatically label organic posts when similar paid creative performs well in TikTok Ads.
Fires when TikTok Ads campaigns hit spend, CTR, or conversion benchmarks.
Triggers when video ads enter active delivery in TikTok Ads Manager.
Activates when specific targeting groups show significant engagement or conversion shifts.
Build new TikTok Ads audiences based on users who engaged with paid content.
Automatically increase or decrease ad spend when Sprout Social shows organic momentum shifts.
Send TikTok Ads conversion and attribution data to external reporting systems or Sprout Social.
Sync Sprout Social with TikTok Ads to unify your organic and paid TikTok strategy. Stop manually bridging the gap between social listening and performance advertising.