Sync Sprinklr social listening insights, engagement data, and audience segments directly into TikTok Ads campaigns. Stop manually exporting CSVs, copying audience IDs, or rebuilding reports across platforms—let Redbird automate the entire flow.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Sprinklr identifies users with high engagement scores or positive sentiment, Redbird creates or updates matching custom audiences in TikTok Ads. Perfect for retargeting users who actively engage with your brand on social channels with relevant TikTok video campaigns.
Automatically pull TikTok Ads metrics—video views, CTR, conversions, spend—into Sprinklr's reporting dashboards. Marketing teams see paid TikTok performance alongside organic social data without switching platforms or manual data entry.
Monitor Sprinklr listening streams for mention volume changes correlated with active TikTok campaigns. When a campaign drives conversation, Redbird alerts social teams with context so they can engage in real-time and capture momentum.
Identify users in Sprinklr who frequently engage, share content, or show advocacy behaviors. Redbird exports these profiles to TikTok Ads as seed audiences for lookalike targeting, helping you reach similar high-value users at scale.
Automatically capture TikTok ad creative details, targeting parameters, and performance metrics into Sprinklr's data warehouse. Enables historical analysis of what video formats, messaging, and audiences drive results over time across campaigns.
When Sprinklr listening identifies sudden increases in negative sentiment or brand safety issues, Redbird can automatically pause related TikTok campaigns. Prevents wasted spend and brand risk while social teams assess and respond to the situation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Sprinklr and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Sprinklr's customer profile schemas, engagement scoring models, and listening taxonomy alongside TikTok Ads' audience structures, campaign hierarchies, and attribution data.
Redbird maps Sprinklr's unified customer profiles, sentiment scores, and engagement metrics to TikTok Ads' custom audience formats and targeting parameters automatically. Whether you're syncing audience segments built from Sprinklr listening data or pulling TikTok conversion events back into Sprinklr reporting, Redbird handles profile matching, API rate limits, and data normalization. No need to manually map engagement scores to audience lists or reconcile campaign IDs across systems—the integration understands both platforms' data models and keeps them in sync.
faster than exporting Sprinklr segments and manually uploading to TikTok Ads Manager
Redbird can pull from Sprinklr and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Sprinklr or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Sprinklr into TikTok Ads, or from TikTok Ads back into Sprinklr. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Sprinklr or TikTok Ads—Redbird connects both systems bidirectionally in real time.
Fires when a new audience segment is built or existing segment membership changes in Sprinklr.
Triggers when brand or campaign sentiment scores cross defined positive or negative thresholds.
Activates when Sprinklr listening identifies unusual increases in brand mention volume across channels.
Write TikTok ad interaction and conversion data back to customer profiles in Sprinklr.
Build new Sprinklr dashboard components populated with TikTok Ads performance metrics.
Modify Sprinklr engagement scores based on TikTok ad interactions and video view behaviors.
Fires when TikTok ad campaigns reach spend, impression, or conversion goals you define.
Triggers when in-feed video ads underperform on completion rate or engagement benchmarks.
Activates when TikTok pixel captures purchase, signup, or custom conversion events from ad traffic.
Build new TikTok custom audiences or refresh existing ones with user lists from Sprinklr.
Automatically control TikTok campaign status based on Sprinklr insights or performance rules.
Modify audience targeting, interests, or behaviors for TikTok campaigns using Sprinklr data.
Stop rebuilding audiences and reconciling reports manually. Connect Sprinklr and TikTok Ads with Redbird and let your social insights drive smarter, faster video advertising.