Sync retail sales data from SPINS directly into TikTok Ads campaigns to optimize targeting and creative strategy. Stop manually exporting CSV files, building audience segments in spreadsheets, and guessing which product performance trends should inform your social ad spend.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When SPINS detects category growth or decline in specific retail channels, automatically refresh TikTok custom audience definitions and bid strategies. Keep ad targeting aligned with real retail momentum without manual data pulls.
Monitor discrepancies between TikTok ad engagement metrics and SPINS retail sales velocity for the same products. Surface when high social engagement isn't translating to shelf movement, or when retail performance outpaces awareness metrics.
Automatically append retail market share, ACV distribution, and velocity metrics from SPINS to TikTok campaign performance reports. Give media buyers context on whether ad spend is driving actual shelf presence and category share gains.
When SPINS data reveals a product has reached distribution thresholds in key accounts or geographies, automatically launch or scale TikTok campaigns in those markets. Align paid social investment with retail availability in real-time.
Generate recurring reports that merge SPINS retail scan data with TikTok campaign spend, impressions, and conversion events. Show leadership the full picture from social engagement to shelf velocity without stitching spreadsheets together.
Capture TikTok video ad performance data and store it with corresponding SPINS new product sales trajectory and distribution build. Create a historical record linking creative approaches to actual retail outcomes for future launches.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize SPINS and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands SPINS retail scan data schemas and TikTok Ads API structures, so you can connect CPG performance insights with social campaign execution without custom development.
Redbird automatically maps SPINS product hierarchies, channel breakouts, and time-series sales data to TikTok campaign structures, audience segments, and conversion events. The platform understands UPC-level granularity from SPINS and how to translate category trends into actionable TikTok targeting parameters. No need to normalize product codes, manually map retail accounts to DMAs, or build lookup tables between scan data and ad platform taxonomies.
faster than exporting SPINS data, cleaning in spreadsheets, and manually updating TikTok campaigns
Redbird can pull from SPINS and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either SPINS or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from SPINS into TikTok Ads, or from TikTok Ads back into SPINS. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any retail performance signal in SPINS or campaign event in TikTok Ads.
Fires when a product category exceeds or falls below defined sales velocity in SPINS tracked channels.
Triggers when a SKU achieves specified ACV distribution percentage or account coverage in SPINS data.
Activates when brand or product market share shifts beyond threshold versus prior period in SPINS.
Retrieve sales, velocity, and distribution metrics from SPINS for specific UPCs or brand hierarchies.
Extract SPINS market share and category growth data for competitor benchmarking and analysis.
Push SPINS retail scan data into downstream analytics platforms or data warehouses for unified reporting.
Fires when a TikTok campaign reaches specified budget consumption level or pacing milestone.
Triggers when TikTok in-feed video completion rate falls outside acceptable performance range.
Activates when TikTok pixel or event API records significant increase or decrease in conversion actions.
Modify TikTok audience definitions based on external data signals or behavioral criteria changes.
Programmatically change TikTok campaign spending limits or bidding strategies based on performance triggers.
Turn TikTok ad groups on or off in response to inventory levels, distribution changes, or performance signals.
Stop bridging SPINS retail data and TikTok Ads campaigns with spreadsheets. Let Redbird sync performance insights directly into your media strategy so you can invest where products are actually moving.