Automate audience activation, campaign performance analysis, and attribution reporting between your data warehouse and programmatic ad platform. Stop exporting CSVs, manually uploading segments, or wrestling with API credentials to sync campaign data back to Snowflake.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Build audience segments in Snowflake using your complete customer data, then automatically push them to The Trade Desk as targetable segments. Keep segments fresh as your warehouse data updates, ensuring campaigns always target the most current customer cohorts.
Automatically ingest impression, click, conversion, and spend data from The Trade Desk into your Snowflake warehouse. Join programmatic performance with CRM, product, and revenue data to build comprehensive attribution models without manual exports.
When The Trade Desk records a conversion, automatically look up customer LTV, purchase history, and behavioral data from Snowflake. Pass enriched conversion signals back to optimize bidding strategies based on actual customer value, not just conversion counts.
Schedule daily or weekly reports that blend Trade Desk campaign metrics with downstream conversion, revenue, and retention data from Snowflake. Deliver stakeholder-ready analysis showing true ROAS without stitching together multiple data sources manually.
Monitor your Snowflake audience tables and automatically flag when valuable customer segments haven't been pushed to The Trade Desk or when existing segments become stale. Ensure marketing never misses opportunities to target high-intent or high-value audiences.
Continuously sync creative-level performance metrics from The Trade Desk into Snowflake historical tables. Build multi-year trend analysis, train machine learning models on creative attributes, and identify which messaging resonates across different audience segments over time.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Snowflake and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Snowflake's table schemas and The Trade Desk's audience taxonomy, campaign structure, and performance metrics—so you can automate complex workflows without custom code.
Redbird reads your Snowflake table definitions, column types, and data models to understand where audience attributes, user IDs, and behavioral signals live. It also understands The Trade Desk's UID2 framework, segment requirements, and campaign hierarchy. When you ask to sync a segment, Redbird maps the right Snowflake columns to Trade Desk audience fields, handles ID resolution, and manages incremental updates automatically—no transformation scripts required.
faster audience activation vs manual CSV exports and uploads
Redbird can pull from Snowflake and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Snowflake or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Snowflake into The Trade Desk, or from The Trade Desk back into Snowflake. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Snowflake or The Trade Desk—from new rows in a warehouse table to campaign performance thresholds.
Trigger when new records appear in a Snowflake table containing audience or segment definitions.
Trigger when a scheduled Snowflake query completes and results meet specified conditions.
Trigger when a Snowflake table grows or shrinks beyond a defined record count threshold.
Run a specific SQL statement in Snowflake with dynamic parameters from upstream trigger data.
Modify existing Snowflake table rows based on filter conditions and set new column values.
Write computed aggregations or metrics into a Snowflake destination table for reporting or downstream use.
Trigger when a Trade Desk campaign or ad group crosses a defined spend limit or pacing target.
Trigger when The Trade Desk logs a conversion event for a tracked pixel or advertiser.
Trigger when a Trade Desk audience segment's reachable user count increases or decreases significantly.
Push a new audience segment to The Trade Desk or refresh an existing segment with updated user lists.
Automatically stop a running Trade Desk campaign or ad group based on performance or budget conditions.
Modify bid adjustments for specific audience segments within Trade Desk campaigns dynamically.
Start syncing audience segments and campaign performance between Snowflake and The Trade Desk in minutes. No reverse ETL tool, no custom Python jobs—just describe what you want automated.