Connect Snowflake and
Sprout Social with AI

Redbird AI syncs social media performance data into your data warehouse and enriches social campaigns with customer insights. Stop exporting CSVs, manually joining datasets, or rebuilding the same social reports every week.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Sprout Social engagement metrics into Snowflake daily for unified reporting

Automatically pull post performance, engagement rates, follower growth, and campaign metrics from Sprout Social into your Snowflake warehouse. Keep historical social data alongside revenue, product, and customer data for comprehensive analysis without manual exports.

Enrich Sprout Social campaigns with customer segment data from Snowflake

Push customer attributes, purchase behavior, and segment classifications from your warehouse into Sprout Social to inform content strategy. Marketing teams can tailor social campaigns based on actual customer data, not assumptions.

Generate executive social media reports combining Sprout analytics and revenue data

Automatically build weekly or monthly reports that join Sprout Social engagement metrics with conversion, revenue, and customer acquisition data from Snowflake. Show the full funnel impact of social efforts without spreadsheet gymnastics.

Alert marketing when social engagement deviates from forecast stored in Snowflake

Compare live Sprout Social performance against targets and forecasts maintained in your warehouse. Trigger notifications when engagement drops below thresholds or campaigns underperform, enabling rapid response.

Archive complete social conversation history and message threads to Snowflake

Store every comment, mention, and direct message from Sprout Social in your warehouse for compliance, sentiment analysis, and long-term trend tracking. Maintain a permanent, queryable record of all customer social interactions.

Update Sprout Social content calendars based on product launch dates in Snowflake

Automatically adjust posting schedules and campaign timing in Sprout Social when product releases, inventory changes, or promotional windows shift in your warehouse. Keep social strategy synchronized with operational reality.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Snowflake and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Snowflake's schema structures and Sprout Social's API data model, so you can sync social metrics into your warehouse or enrich campaigns with customer data without custom ETL.

AI that maps social metrics to warehouse tables automatically

Redbird reads your Snowflake table structures and understands Sprout Social's post metrics, profile analytics, and engagement schemas. It automatically handles time zone conversions, metric aggregations, and incremental loads. When you add custom fields in Sprout Social or restructure warehouse tables, Redbird adapts the sync without brittle configuration updates.

Maps Sprout post IDs to fact tables
Handles time-series social data
Joins engagement with customer records
Preserves historical metric changes
10×

faster than building custom Python scripts to extract Sprout API data and load to Snowflake

No API credential rotation, pagination logic, or incremental load management required

Auto-generated reports

Redbird can pull from Snowflake and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Snowflake or Sprout Social.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Snowflake into Sprout Social, or from Sprout Social back into Snowflake. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any event in Snowflake or Sprout Social — new data loads, completed queries, published posts, or engagement spikes.

Snowflake
Triggers & Actions
Trigger

New data loaded to Snowflake table

Trigger when customer, product, or campaign data arrives in specific warehouse tables or schemas.

Trigger

Snowflake query result meets condition

Fire workflow when a scheduled analytical query returns rows matching your criteria or thresholds.

Trigger

Warehouse table schema changes

Detect when columns are added, renamed, or types modified in tables relevant to social analytics.

Action

Write social metrics to Snowflake table

Insert or upsert Sprout Social performance data into warehouse fact or dimension tables.

Action

Execute Snowflake query to calculate social ROI

Run SQL that joins social engagement with conversion or revenue tables and store results.

Action

Update customer segment table with social engagement flags

Append or modify records in warehouse tables to reflect social interaction and sentiment data.

Sprout Social
Triggers & Actions
Trigger

New post published in Sprout Social

Trigger when content goes live across any connected social network or profile.

Trigger

Engagement rate drops below threshold

Fire workflow when post or profile engagement falls outside expected performance ranges.

Trigger

Campaign performance report completed

Detect when Sprout Social generates scheduled campaign or content analytics reports.

Action

Create or update social post with warehouse data

Push content, captions, or campaign details from Snowflake into Sprout Social for publishing.

Action

Add tags to Sprout posts based on customer segments

Label social content with audience attributes or campaign identifiers derived from warehouse data.

Action

Update custom profile fields with customer attributes

Enrich Sprout Social profiles using demographic or behavioral data stored in Snowflake.

Snowflake
+
Sprout Social

Ready to connect your stack?

Sync Snowflake and Sprout Social in minutes. Stop exporting social CSVs and start running analytics on live engagement data in your warehouse.

Get started → Book a demo