Automate the flow between your social video campaigns and CTV streaming data. Stop manually correlating Snapchat ad performance with Xumo viewership metrics, and let Redbird sync campaign events, audience signals, and cross-platform attribution automatically.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match Snapchat ad engagement timestamps with Xumo streaming sessions to identify cross-platform user journeys. Build attribution models that connect social video ad exposure to CTV content consumption. Surface insights on how Snapchat campaigns drive downstream streaming behavior.
Extract high-value viewer segments from Xumo streaming data and send them to Snapchat Ads for custom audience creation. Automatically build lookalike audiences based on CTV viewership patterns. Refine Snapchat targeting using content preferences and streaming engagement metrics from Xumo.
Merge Snapchat campaign metrics with Xumo streaming analytics into single consolidated reports. Track how social video impressions correlate with CTV content engagement across the same demographic cohorts. Automate weekly cross-platform performance summaries for media planning teams.
Monitor for significant audience overlap between active Snapchat campaigns and Xumo streaming sessions. Trigger notifications when reach duplication exceeds thresholds across platforms. Identify opportunities to adjust frequency caps or reallocate budget between social and CTV channels.
Store Snapchat ad creative details, targeting parameters, and performance data in sync with corresponding Xumo streaming metrics. Maintain a historical record of cross-platform campaign execution for trend analysis. Enable long-term study of how social creative strategies impact CTV viewing patterns.
Automatically increase Snapchat ad spend when related content sees viewership spikes on Xumo. Pull real-time streaming engagement signals from Xumo to inform social campaign pacing decisions. Create feedback loops where CTV content success drives incremental social advertising investment.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Snapchat Ads and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Snapchat's campaign taxonomy and ad event schemas, and Xumo's streaming analytics structure — so your cross-platform data flows intelligently without custom mapping.
Redbird automatically maps Snapchat campaign IDs, ad set structures, conversion events, and audience segments to Xumo's viewership sessions, content metadata, household identifiers, and engagement metrics. The platform recognizes timestamp alignment challenges between impression-based ad delivery and streaming session windows, intelligently matching events across platforms. No need to build custom ETL pipelines or maintain brittle field mappings as both platforms evolve their data models.
faster than exporting Snapchat CSVs and manually cross-referencing Xumo dashboards
Redbird can pull from Snapchat Ads and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Snapchat Ads or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Snapchat Ads into Xumo, or from Xumo back into Snapchat Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Snapchat Ads or streaming metric change in Xumo — Redbird handles the rest.
Fires when a Snapchat campaign is launched, paused, or completed.
Triggers when Snapchat registers a tracked conversion from your synced events.
Activates when a campaign hits a specified daily budget milestone.
Modify custom audience parameters or add new segment IDs to active campaigns.
Programmatically increase or decrease daily or lifetime budget allocations.
Pull campaign-level or ad-level performance data including reach, impressions, and conversions.
Fires when a content stream experiences significant increase in concurrent viewers.
Triggers when fresh content or a new channel goes live on Xumo's platform.
Activates when viewer completion rates or session duration hit specified benchmarks.
Pull viewer cohorts based on content preferences, viewing patterns, or demographic signals.
Fetch viewership metrics, session data, and content performance statistics.
Access content catalog details, channel information, and programming schedules.
Stop toggling between Snapchat Ads Manager and Xumo analytics dashboards. Let Redbird automatically sync your social campaigns with CTV streaming insights so you can focus on cross-platform strategy, not data wrangling.