Connect Semrush and
S&P Capital IQ with AI

Redbird AI syncs digital marketing intelligence from Semrush with financial data in S&P Capital IQ. Stop manually exporting SEO metrics, traffic estimates, and competitive analysis into your investment models and company profiles.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

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Enrich portfolio company profiles with organic traffic and keyword rankings

Automatically pull domain authority, organic traffic estimates, and keyword position data from Semrush into S&P Capital IQ company records. Keep digital presence metrics updated alongside financial fundamentals for every portfolio holding or coverage universe company.

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Track competitive digital spend for public company analysis

Monitor paid search spend estimates, ad copy changes, and display advertising activity from Semrush for comp set companies. Append this marketing intelligence to S&P Capital IQ comps tables and peer analysis workflows to build a complete competitive picture.

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Alert when M&A targets show significant SEO performance changes

Trigger notifications when companies in your S&P Capital IQ screening lists experience major organic traffic drops, keyword ranking losses, or backlink profile changes in Semrush. Surface potential operational issues or growth inflections before they hit financial statements.

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Build content marketing ROI dashboards with financial context

Combine Semrush content performance data—page traffic, ranking keywords, social engagement—with revenue, customer acquisition cost, and unit economics from S&P Capital IQ. Create unified reports showing marketing efficiency alongside financial metrics for SaaS and ecommerce companies.

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Sync newly screened companies into SEO competitive tracking projects

When you create new company lists or screens in S&P Capital IQ, automatically add those domains to Semrush tracking projects. Monitor their SEO health, backlink profiles, and content strategy as part of your ongoing diligence and sector coverage.

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Generate sector digital marketing benchmarks from financial peer groups

Use S&P Capital IQ peer groups and industry classifications to pull comparative SEO, PPC, and traffic metrics from Semrush. Build digital marketing benchmark reports segmented by revenue size, geography, or vertical—matching your financial analysis framework.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Semrush and S&P Capital IQ with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Semrush's digital marketing metrics and S&P Capital IQ's financial data structures—no manual field mapping or custom scripts required.

AI that speaks both SEO analytics and financial intelligence

Redbird's AI natively interprets Semrush domain data, keyword databases, traffic estimates, and backlink profiles alongside S&P Capital IQ company identifiers, screening criteria, peer groups, and custom fields. It automatically matches domains to company entities, handles ticker-to-URL mapping, and syncs metrics into the right financial models and comp tables. Whether you're enriching CIQ records with organic visibility scores or building Semrush projects from screened company lists, Redbird handles the schema translation.

Domain-to-ticker matching
Keyword rank time series
Traffic estimate normalization
Peer group segmentation
10×

faster than exporting Semrush CSVs and manually appending to Capital IQ Excel comps

No more VLOOKUPs between domain lists and ticker symbols, or copying traffic data into model assumption tabs

Auto-generated reports

Redbird can pull from Semrush and S&P Capital IQ simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Semrush or S&P Capital IQ.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Semrush into S&P Capital IQ, or from S&P Capital IQ back into Semrush. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Semrush or S&P Capital IQ—ranking changes, new screens, traffic alerts, or updated financials.

Semrush
Triggers & Actions
Trigger

Keyword ranking change detected

Fires when tracked keywords move up or down by a specified threshold for any monitored domain.

Trigger

Domain authority score updated

Triggers when Semrush recalculates authority score or trust metrics for a tracked website.

Trigger

New backlinks discovered

Activates when Semrush detects new referring domains or backlinks for monitored sites.

Action

Add domain to tracking project

Automatically adds a website to ongoing position tracking, backlink monitoring, or site audit projects.

Action

Export competitor traffic report

Pulls organic and paid traffic estimates, top keywords, and ad copy for specified competitor domains.

Action

Retrieve keyword difficulty and volume

Fetches search volume, keyword difficulty scores, and SERP feature data for target keyword lists.

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S&P Capital IQ
Triggers & Actions
Trigger

Company added to screening list

Fires when a new company meets your screening criteria or is manually added to a watchlist or coverage universe.

Trigger

Financial estimate revised

Triggers when analyst estimates for revenue, EBITDA, or other metrics are updated in Capital IQ.

Trigger

M&A transaction announced

Activates when a new deal involving tracked companies appears in the Capital IQ transactions database.

Action

Update custom company field

Writes data into user-defined fields in Capital IQ company profiles, such as digital metrics or operational KPIs.

Action

Add company to peer group

Appends companies to existing comp sets or creates new peer groups based on specified criteria.

Action

Retrieve financials and estimates

Pulls income statement, balance sheet, cash flow, and consensus estimate data for target companies.

Semrush
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SPI S&P Capital IQ

Ready to connect your stack?

Stop toggling between Semrush exports and Capital IQ spreadsheets. Redbird AI syncs digital intelligence with financial analysis automatically—so your models and coverage always reflect the full competitive picture.

Get started → Book a demo