Redbird AI syncs Walmart retail data into Marketing Cloud audiences and pushes campaign results back to Luminate for closed-loop measurement. Stop manually exporting shopper segments and reconciling marketing spend with in-store sales performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull high-value shopper cohorts from Luminate basket and purchase behavior data into Marketing Cloud as targetable audiences. Trigger personalized email and mobile campaigns based on in-store shopping patterns without manual CSV uploads.
Append Luminate point-of-sale data to existing Marketing Cloud contact records to build richer customer profiles. Understand which email subscribers are active Walmart shoppers, their category preferences, and basket composition for smarter segmentation.
Send Marketing Cloud email opens, clicks, and journey engagement events to Walmart Luminate to measure how digital campaigns drive in-store sales. Close the loop between marketing touchpoints and retail performance without data warehouse intermediaries.
Monitor Luminate sales velocity and inventory metrics, then automatically notify Marketing Cloud teams via journey triggers when product categories show declining performance. Launch recovery campaigns or promotional journeys based on real-time retail signals.
Automatically compile Luminate POS data alongside Marketing Cloud campaign metrics into unified performance dashboards. Show how email sends, journey completions, and audience activations correlate with Walmart store sales and inventory movement.
Identify shoppers who haven't purchased specific categories at Walmart in Luminate, then automatically update Marketing Cloud suppression lists or journey exclusions. Prevent wasted sends to audiences unlikely to convert based on actual retail behavior.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Marketing Cloud and Walmart Luminate with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Salesforce Marketing Cloud's data extensions, journey builder schemas, and audience structures alongside Walmart Luminate's retail analytics, basket data, and shopper cohort formats.
Redbird maps Luminate's shopper IDs, transaction data, and category hierarchies to Marketing Cloud subscriber keys, contact attributes, and data extension structures. The AI handles household-level matching, reconciles Walmart's retail taxonomy with your marketing segments, and normalizes POS timestamps to journey entry conditions. No custom field mapping or SQL transforms required.
faster than building ETL pipelines between Marketing Cloud and Luminate
Redbird can pull from Salesforce Marketing Cloud and Walmart Luminate simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or Walmart Luminate.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Marketing Cloud into Walmart Luminate, or from Walmart Luminate back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Marketing Cloud journey event or Walmart Luminate retail data update, then take action across both platforms.
Trigger workflows when contacts enter or exit specific Marketing Cloud journeys or journey stages.
Start automations when subscribers hit defined engagement levels across email sends, opens, or clicks.
Detect when contacts are added to or removed from Marketing Cloud data extensions or filtered audiences.
Insert or upsert contact records into Marketing Cloud data extensions with retail behavior attributes.
Append shopper data, purchase history, or category preferences to existing subscriber profiles.
Inject contacts into specific Marketing Cloud journeys based on Luminate retail events or thresholds.
Fire when Luminate identifies significant increases or decreases in product or category sales velocity.
Start workflows when Luminate generates new high-value shopper segments or basket behavior groups.
Trigger automations when Luminate reports stock levels cross defined thresholds across Walmart locations.
Write Marketing Cloud email and journey interaction data back to Luminate for attribution analysis.
Append marketing engagement scores or campaign exposure flags to Luminate shopper records.
Tag Luminate shopper segments with Marketing Cloud audience membership for cross-platform analysis.
Stop reconciling retail and marketing data in spreadsheets. Redbird AI connects Salesforce Marketing Cloud and Walmart Luminate so your team can activate shopper insights and measure true campaign impact.