Sync audiences, track cross-channel performance, and close the loop between TikTok campaigns and Marketing Cloud journeys. Stop manually exporting CSVs, reconciling spend data, and piecing together attribution across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push segmented audiences from Marketing Cloud to TikTok Ads for targeted video campaigns. Keep custom audiences in sync as subscribers enter or exit journeys, ensuring ad targeting reflects your latest segmentation without manual CSV uploads.
Bring TikTok campaign metrics, spend, and conversion data into Marketing Cloud data extensions to build unified attribution models. Join ad performance with email engagement and journey data to understand the full customer path from video view to conversion.
Launch TikTok video campaigns automatically when Marketing Cloud journey metrics hit thresholds—like when email open rates drop or a segment reaches minimum size. Coordinate paid social and owned channel tactics without manual campaign setup in TikTok Ads Manager.
Write TikTok video view, click, and engagement data back to individual contact records in Marketing Cloud. Use ad interaction signals to personalize email content, adjust journey paths, and suppress contacts who've already converted via TikTok.
Automatically pull campaign data from both platforms, join by audience segment, and generate performance comparisons. Surface which segments respond better to TikTok video versus email nurture, informing channel allocation decisions without spreadsheet wrangling.
Continuously sync unsubscribe status and purchase events from Marketing Cloud to TikTok as exclusion audiences. Prevent ad spend waste on customers who've opted out or already converted, keeping suppression lists current without weekly manual updates.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Marketing Cloud and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Marketing Cloud's data extension schemas, journey builder structures, and TikTok's audience format requirements—so you don't build brittle field mappings that break.
Redbird natively understands Marketing Cloud's subscriber keys, data extension relationships, journey entry events, and contact attribute structures. It knows TikTok's custom audience file formats, conversion event schemas, campaign hierarchies, and pixel data structures. When you ask to sync an audience, Redbird maps subscriber attributes to TikTok's required fields, handles hashing for email and phone matching, and maintains audience membership as contacts move through journeys—no manual field mapping or CSV formatting.
faster than exporting Marketing Cloud segments and uploading CSVs to TikTok
Redbird can pull from Salesforce Marketing Cloud and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Marketing Cloud into TikTok Ads, or from TikTok Ads back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Marketing Cloud or TikTok Ads—Redbird handles the coordination across platforms.
Trigger workflows when subscribers enter journey stages or exit based on decision splits.
React to new records or field changes in any Marketing Cloud data extension.
Start automations based on email engagement activity tracked in Marketing Cloud.
Write new rows or update existing contact attributes in target data extensions.
Programmatically add contacts to running journeys based on external events.
Modify subscriber profile attributes or segmentation fields in Marketing Cloud.
React when TikTok campaigns launch, pause, or complete to coordinate cross-channel activity.
Trigger workflows when TikTok tracks conversions via pixel or event API.
Start automations when spend, CPM, or conversion metrics cross defined levels.
Build new TikTok custom audiences or refresh membership based on Marketing Cloud data.
Programmatically control campaign status and spending based on performance signals.
Post server-side conversion events to TikTok for attribution and optimization.
Sync Salesforce Marketing Cloud and TikTok Ads automatically. Stop exporting segments and reconciling campaign data manually—let Redbird handle the coordination.