Sync social intelligence directly into your marketing workflows. Stop manually exporting sentiment reports, CSV-ing trend data into campaigns, or copy-pasting consumer insights between platforms. Redbird automates the flow between social listening and campaign activation.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Synthesio sentiment scores and topic clusters into Marketing Cloud data extensions. Build dynamic audience segments based on brand perception shifts, emerging conversation themes, or competitor mention patterns. Activate social intelligence without manual exports.
Monitor Synthesio sentiment metrics and automatically pause or adjust Marketing Cloud journeys when brand perception turns negative. Update messaging, suppress send volumes, or route to alternative content paths based on real-time social signals.
Send Marketing Cloud engagement metrics, journey completions, and conversion events to Synthesio for unified performance tracking. Correlate campaign sends with social conversation volume and sentiment shifts to measure true brand impact.
When Synthesio identifies trending topics or consumer behavior shifts, automatically generate corresponding audience segments in Marketing Cloud. Build data extensions from trend participants, create suppression lists, or trigger contextual content variants without manual list building.
Combine Marketing Cloud journey performance, email engagement, and conversion data with Synthesio share of voice, sentiment trends, and competitive positioning. Build unified dashboards showing how campaigns influence brand perception across channels.
Automatically capture Synthesio conversation snapshots, sentiment scores, and cultural context data into Marketing Cloud data extensions when campaigns launch. Maintain historical records linking campaign creative to prevailing consumer attitudes and competitive landscape.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Salesforce Marketing Cloud and Synthesio with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Marketing Cloud's journey orchestration data model and Synthesio's social intelligence taxonomy—no custom middleware or API mapping required.
Redbird maps between Marketing Cloud's data extensions, journey events, contact attributes, and engagement metrics and Synthesio's mention streams, sentiment dimensions, topic clusters, and competitive benchmarks. The AI understands how to transform unstructured social signals into structured campaign data, match consumer conversation themes to audience segments, and correlate send events with perception shifts. No manual schema translation or field mapping needed.
faster than exporting Synthesio CSVs and importing to Marketing Cloud contact builders
Redbird can pull from Salesforce Marketing Cloud and Synthesio simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or Synthesio.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Salesforce Marketing Cloud into Synthesio, or from Synthesio back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Marketing Cloud or social signal in Synthesio—Redbird handles the translation between platforms.
Fire when contacts enter specific journeys, exit paths, or reach decision splits to correlate campaign exposure with social activity.
Trigger on engagement events across email campaigns to measure how sends influence brand conversation volume.
Start workflows when contact attributes change, segments refresh, or audience lists update with new criteria.
Write social intelligence metrics, sentiment scores, or trend flags directly into contact records or segmentation tables.
Dynamically inject consumers into campaigns based on their social behavior, conversation participation, or sentiment shifts.
Append topic affinities, cultural trend labels, or competitive preference signals to Marketing Cloud profiles for personalization.
Fire when brand, product, or campaign sentiment drops below or rises above defined levels in social conversations.
Trigger automations when competitive positioning shifts or your brand's conversation share moves significantly.
Start workflows when Synthesio's AI detects new cultural trends, conversation themes, or behavior pattern changes.
Generate new analysis views combining campaign context with social data for stakeholder distribution.
Annotate social conversations with Marketing Cloud campaign codes, journey names, or content themes for correlation analysis.
Pull filtered conversation datasets based on Marketing Cloud audience criteria, time windows, or campaign exposure cohorts.
Stop treating social intelligence and campaign activation as separate workflows. Redbird connects Salesforce Marketing Cloud and Synthesio so consumer insights flow directly into personalization, and campaign impact shows up in brand perception metrics.