Connect Salesforce Marketing Cloud and
SQL Server with AI

Redbird AI syncs campaign data, customer engagement metrics, and subscriber records between Salesforce Marketing Cloud and SQL Server automatically. Stop manually exporting CSVs, writing custom ETL scripts, or waiting on data teams to refresh marketing dashboards.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Marketing Cloud engagement data to SQL Server for unified reporting

Automatically push email opens, clicks, conversions, and journey performance from Marketing Cloud into SQL Server tables. Join campaign metrics with transactional data for complete customer attribution analysis without manual exports.

Enrich Marketing Cloud subscriber profiles with SQL Server customer data

Pull purchase history, loyalty tier, product preferences, and account status from SQL Server into Marketing Cloud data extensions. Enable hyper-personalized journey logic based on real-time transactional attributes stored in your database.

Archive Marketing Cloud send logs and tracking data to SQL Server

Automatically capture all email sends, SMS messages, and journey activity from Marketing Cloud into SQL Server archive tables. Maintain complete audit trails and meet data retention requirements without custom API integrations.

Trigger Marketing Cloud journeys from SQL Server business events

Launch personalized email sequences, abandoned cart campaigns, or win-back journeys when specific records are created or updated in SQL Server. Bridge operational systems with marketing execution in real-time.

Build daily marketing performance reports from Marketing Cloud and SQL Server

Automatically combine Marketing Cloud campaign metrics with SQL Server sales, inventory, and customer data into consolidated reports. Deliver complete marketing ROI analysis without stitching multiple exports together.

Sync SQL Server suppression lists into Marketing Cloud for compliance

Automatically push unsubscribe records, opt-out preferences, and compliance flags from SQL Server into Marketing Cloud suppression lists and data extensions. Keep marketing audiences in sync with your master customer database.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Salesforce Marketing Cloud and SQL Server with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Marketing Cloud's data extension schemas and SQL Server table structures, automatically mapping fields and handling data type conversions between the two systems.

AI that speaks Marketing Cloud APIs and SQL Server schemas

Redbird automatically navigates Marketing Cloud's subscriber keys, contact models, and data extension relationships while understanding your SQL Server foreign keys, stored procedures, and indexing patterns. The AI handles SOAP and REST API authentication for Marketing Cloud, executes parameterized queries against SQL Server, and intelligently batches records to respect both systems' rate limits and transaction isolation requirements. No custom middleware or manual schema mapping needed.

Data extension mapping
Subscriber key resolution
SQL transaction handling
Journey event triggers
10×

faster than building custom Marketing Cloud API integrations and SQL ETL scripts

No middleware servers, SSIS packages, or custom API wrapper development required

Auto-generated reports

Redbird can pull from Salesforce Marketing Cloud and SQL Server simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or SQL Server.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Salesforce Marketing Cloud into SQL Server, or from SQL Server back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Marketing Cloud campaign event or SQL Server table change, then execute actions across both platforms instantly.

Salesforce Marketing Cloud
Triggers & Actions
Trigger

Subscriber unsubscribes from email

Fires when a contact opts out from any Marketing Cloud email send or preference center.

Trigger

Journey reaches goal or exit criteria

Triggers when a subscriber completes a journey, hits a conversion goal, or exits based on decision splits.

Trigger

Email bounces or subscriber status changes

Detects hard bounces, soft bounces, or when subscriber status updates to undeliverable or held.

Action

Create or update data extension records

Add new rows or update existing records in Marketing Cloud data extensions based on SQL Server changes.

Action

Add subscribers to suppression lists

Automatically suppress contacts from specific publications or all sends based on database flags.

Action

Trigger journey entry or API event

Inject contacts into running journeys or fire API events that activate Marketing Cloud automations.

SQL Server
Triggers & Actions
Trigger

New record inserted into table

Fires when a new row is added to any tracked SQL Server table, like orders, registrations, or customer records.

Trigger

Record updated with specific field changes

Triggers when watched columns change values, such as account status, loyalty tier, or purchase totals.

Trigger

Stored procedure completes execution

Detects when specific stored procedures finish running, signaling completed business processes or batch jobs.

Action

Insert rows into SQL Server tables

Write Marketing Cloud engagement data, subscriber attributes, or campaign results directly into database tables.

Action

Update records based on subscriber key

Modify existing SQL Server customer records with Marketing Cloud engagement history or preference updates.

Action

Execute stored procedure with parameters

Call SQL Server stored procedures with Marketing Cloud data to trigger business logic or data transformations.

Salesforce Marketing Cloud
+
SQL Server

Ready to connect your stack?

Connect Salesforce Marketing Cloud and SQL Server in minutes. Redbird AI handles authentication, schema mapping, and ongoing syncs so your marketing and data teams can focus on insights, not integration maintenance.

Get started → Book a demo