Connect Salesforce Marketing Cloud and
Snowflake with AI

Sync campaign performance, subscriber behavior, and journey data from Marketing Cloud directly into Snowflake. Stop exporting CSVs, writing custom ETL scripts, or waiting on engineering to get marketing data into your warehouse.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync email engagement and journey metrics to Snowflake tables automatically

Stream sends, opens, clicks, bounces, and unsubscribes from Marketing Cloud into Snowflake as they happen. Redbird maps event structures to your warehouse schema and handles incremental updates so your analytics stay current without manual exports.

Archive subscriber attributes and preference center data for compliance reporting

Automatically copy subscriber profiles, consent records, and preference changes from Marketing Cloud into Snowflake retention tables. Creates timestamped audit trails for GDPR and privacy compliance without custom Data Extension exports.

Enrich Marketing Cloud subscribers with unified customer data from Snowflake

Push customer lifetime value, product ownership, support history, and behavioral segments from Snowflake into Marketing Cloud Contact or Data Extension records. Enables personalization based on data that lives outside the marketing platform.

Build cross-channel attribution reports combining Marketing Cloud and conversion data

Join journey touchpoints, send history, and engagement events from Marketing Cloud with transaction and conversion data in Snowflake. Redbird normalizes timestamps and contact identifiers so you can analyze marketing impact without SQL gymnastics.

Sync suppression lists and unsubscribe records into Marketing Cloud daily

Query Snowflake for customers who've requested exclusion across channels, opted out via support, or met suppression criteria. Automatically update Marketing Cloud suppression lists and Data Extensions to maintain cross-platform compliance.

Alert teams when high-value segment sizes drop below campaign thresholds

Monitor audience counts in Marketing Cloud Data Extensions and compare against expected segment sizes in Snowflake. Trigger Slack notifications when VIP segments shrink unexpectedly or when journey entry criteria capture fewer contacts than forecasted.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Salesforce Marketing Cloud and Snowflake with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Marketing Cloud's Data Extensions, journey event structures, and subscriber schemas alongside Snowflake's table architecture and variant types—so your marketing data flows without custom mapping.

AI that reads Marketing Cloud event schemas and Snowflake warehouse structures

Redbird automatically maps Marketing Cloud Send, Open, Click, and Bounce events to Snowflake tables with the right data types and partition keys. It handles Data Extension schemas, subscriber attributes, journey entry and exit events, and nested JSON from Marketing Cloud APIs. When your warehouse schema changes or you add custom contact attributes, Redbird adapts the pipeline without breaking existing flows.

Auto-map Data Extension fields to Snowflake columns
Parse journey event XML and JSON structures
Handle incremental sync with EventDate timestamps
Normalize subscriber keys across contact models
10×

faster than building custom Fivetran connectors or scripting SFMC API exports

No SOAP API wrappers, no manual Data Extension extracts, no custom Python schedulers

Auto-generated reports

Redbird can pull from Salesforce Marketing Cloud and Snowflake simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Salesforce Marketing Cloud or Snowflake.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Salesforce Marketing Cloud into Snowflake, or from Snowflake back into Salesforce Marketing Cloud. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Marketing Cloud campaign event or Snowflake query result—Redbird handles authentication, rate limits, and schema changes.

Salesforce Marketing Cloud
Triggers & Actions
Trigger

Journey send completes

Fires when a Marketing Cloud journey send finishes, capturing subscriber list, send time, and email asset details.

Trigger

Subscriber unsubscribes or updates preferences

Triggers when a contact opts out, changes subscription preferences, or updates profile attributes in Marketing Cloud.

Trigger

Data Extension row count changes beyond threshold

Monitors audience Data Extensions and fires when row counts increase, decrease, or deviate from expected ranges.

Action

Create or update Data Extension records

Upsert subscriber data into Marketing Cloud Data Extensions using subscriber key or contact ID as the primary key.

Action

Add subscribers to suppression list

Append email addresses or subscriber keys to Marketing Cloud suppression lists to exclude from future sends.

Action

Update contact attributes in All Subscribers

Modify subscriber profile fields, demographics, or custom attributes in the Marketing Cloud All Subscribers list.

Snowflake
Triggers & Actions
Trigger

Query result set changes

Runs a scheduled Snowflake query and triggers when results change, new rows appear, or aggregate values cross thresholds.

Trigger

New rows inserted into table

Fires when fresh data lands in a Snowflake table, filtered by timestamp column or incremental watermark.

Trigger

Data quality check fails

Monitors Snowflake tables for null values, duplicate keys, or schema drift and triggers when validation rules break.

Action

Insert rows into Snowflake table

Append new records to Snowflake tables with automatic type conversion and schema validation.

Action

Upsert records using merge key

Update existing Snowflake rows or insert new ones based on primary key matching, handling incremental data loads.

Action

Execute parameterized SQL query

Run custom Snowflake queries with dynamic parameters from upstream workflow data for transformations or aggregations.

Salesforce Marketing Cloud
+
Snowflake

Ready to connect your stack?

See how Redbird syncs Salesforce Marketing Cloud and Snowflake without custom scripts or engineering backlog. Connect your tools and start automating marketing data pipelines in minutes.

Get started → Book a demo