Stop exporting CSVs and manually uploading audience segments. Stop waiting on engineers to sync conversion data back to your warehouse. Redbird AI connects your Redshift data warehouse directly to TikTok Ads, automating audience syncs, campaign performance imports, and cross-channel attribution workflows.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Build dynamic audience segments in Redshift using your complete customer data — purchase history, LTV, engagement scores, product affinity. Redbird syncs these segments to TikTok Ads as custom audiences on your schedule, keeping targeting fresh without manual exports.
Pull campaign metrics, ad group performance, and creative-level data from TikTok Ads into Redshift tables daily. Join with conversion data, product catalogs, and other channel performance to build complete marketing attribution models and executive dashboards.
Automatically add recent purchasers, churned customers, or support escalations to TikTok exclusion audiences. Keep ad spend focused on the right segments by syncing lifecycle changes from your warehouse to campaign targeting rules in real-time.
Match TikTok click IDs and conversion events back to your warehouse event streams. Redbird appends campaign source, ad creative, and audience segment data to your analytics tables, enabling accurate attribution across the customer journey.
Compare live TikTok Ads spend and conversion data against forecasted performance stored in Redshift. Trigger Slack alerts when CPA exceeds thresholds or when conversion rates drop below expected ranges based on historical patterns.
Preserve complete campaign history — creative assets metadata, audience configurations, bid strategies, and daily performance — in Redshift tables. Maintain multi-year records for trend analysis, seasonal planning, and regulatory compliance even as campaigns expire in TikTok.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Redshift and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Redshift schemas and TikTok Ads object structures, so you can automate audience syncs and performance imports without writing data pipeline code.
Redbird maps your Redshift customer tables — user IDs, email hashes, mobile ad IDs, purchase events — to TikTok Ads custom audience formats automatically. It handles SHA-256 hashing requirements, identifies the right identifier columns, and manages incremental audience updates. On the reverse flow, Redbird structures TikTok campaign data into clean Redshift fact tables with proper typing for metrics, timestamps, and dimensional joins.
faster than building ETL scripts to sync Redshift segments to TikTok custom audiences
Redbird can pull from Redshift and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Redshift or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Redshift into TikTok Ads, or from TikTok Ads back into Redshift. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from new Redshift query results or TikTok Ads campaign events, then take action in either system.
Trigger when new records appear in a specified table, view, or materialized view.
Run a SQL query on schedule and trigger when results differ from the previous run.
Trigger when a metric query returns a value above or below a defined threshold.
Insert, update, or upsert rows into a specified table based on workflow data.
Run a custom SQL statement with dynamic parameters from the workflow.
Update a materialized view definition or refresh it with new data.
Trigger when daily or lifetime spend for a campaign crosses a specified limit.
Trigger when CTR, conversion rate, or CPA moves outside expected ranges.
Trigger when TikTok Ads tracks a conversion for a specified event type.
Upload a list of hashed identifiers to build or refresh a custom audience.
Change the status of a campaign based on performance conditions or schedules.
Adjust bidding parameters or daily budgets for specified ad groups.
Sync Redshift customer data to TikTok Ads audiences and pull campaign performance into your warehouse automatically. Build the workflows your team needs in minutes, not sprints.