Connect Power BI and
Wurl with AI

Redbird AI automatically syncs streaming performance, ad monetization, and CTV distribution data from Wurl into Power BI dashboards. Stop exporting CSVs and manually updating reports—let AI handle the data pipeline between your streaming platform and analytics stack.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Wurl ad fill rates and revenue data into Power BI dashboards automatically

Pull real-time ad inventory, fill rates, and revenue metrics from Wurl into Power BI models on your schedule. Redbird keeps your monetization dashboards current without manual data exports, refreshing key metrics as campaigns run across CTV platforms.

Push Power BI streaming performance insights back to Wurl metadata fields

When Power BI analysis identifies top-performing content segments or viewer patterns, automatically update Wurl content metadata or distribution settings. Enable data-driven optimization of content delivery based on your BI findings without platform switching.

Build executive reports combining Wurl CTV reach with cross-platform analytics in Power BI

Merge Wurl audience reach, platform distribution data, and ad performance with other business metrics in unified Power BI reports. Redbird normalizes streaming data structures so leadership sees complete media performance alongside revenue and operations KPIs.

Alert stakeholders when Wurl ad metrics fall below Power BI-defined thresholds

Monitor key Wurl monetization metrics within Power BI and trigger alerts when fill rates, CPMs, or revenue drop below target ranges. Redbird watches your streaming ad performance and notifies teams the moment intervention is needed, based on your BI logic.

Archive historical Wurl content performance data into Power BI data warehouses automatically

Automatically pull historical streaming analytics, audience data, and content performance from Wurl into Power BI's connected storage for long-term trend analysis. Build year-over-year comparisons and retention reports without worrying about Wurl's data retention windows.

Update Wurl campaign parameters when Power BI detects audience segment shifts

When Power BI analysis reveals changing viewer demographics or content preferences, automatically adjust Wurl ad targeting or content distribution settings. Connect your analytics insights directly to streaming operations for continuous optimization.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Power BI and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Power BI's data models and semantic layers and Wurl's streaming analytics, ad inventory structures, and CTV distribution metadata.

AI that speaks streaming analytics and business intelligence

Redbird's AI maps Wurl's CTV platform metrics, ad pod structures, content catalog fields, and monetization data to Power BI tables, measures, and relationships automatically. It understands how streaming fill rates, platform reach, and ad performance translate into the dimensional models and DAX calculations your BI teams build. No need to manually define field mappings between streaming event schemas and analytics tables—Redbird handles the transformation from Wurl's advertising and distribution data into Power BI-ready datasets.

Ad performance metrics mapping
CTV platform dimension tables
Content catalog normalization
Revenue measure calculations
10×

faster than exporting Wurl CSVs and rebuilding Power BI datasets manually

No custom API scripts, data warehouse staging tables, or scheduled export jobs to maintain

Auto-generated reports

Redbird can pull from Power BI and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Power BI or Wurl.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Power BI into Wurl, or from Wurl back into Power BI. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any streaming event in Wurl or any dataset change in Power BI—Redbird connects both systems bidirectionally.

Power BI
Triggers & Actions
Trigger

Dataset refresh completed

Trigger workflows when Power BI completes a scheduled or on-demand dataset refresh with new data.

Trigger

Report threshold exceeded

Start automations when specific KPIs or measures in Power BI cross defined thresholds or targets.

Trigger

New dashboard published

Trigger actions when teams publish new Power BI dashboards or reports to workspaces.

Action

Create or update dataset

Push new data into Power BI datasets or update existing tables with fresh records from external sources.

Action

Refresh dataset on demand

Trigger Power BI dataset refreshes programmatically when source data changes in connected systems.

Action

Export report data

Extract filtered data or specific visualizations from Power BI reports for use in other workflows or tools.

Wurl
Triggers & Actions
Trigger

Ad campaign performance updated

Trigger workflows when Wurl reports new ad fill rates, impressions, or revenue metrics for streaming campaigns.

Trigger

Content distribution event logged

Start automations when content is published to new CTV platforms or distribution channels through Wurl.

Trigger

Audience metrics threshold reached

Trigger actions when streaming viewership, reach, or engagement crosses defined performance thresholds in Wurl.

Action

Update content metadata

Modify Wurl content catalog fields, descriptions, or categorization based on external analytics or insights.

Action

Adjust ad insertion parameters

Change Wurl ad pod settings, targeting rules, or monetization configurations programmatically based on performance data.

Action

Retrieve streaming analytics

Pull current or historical audience data, platform reach, and content performance metrics from Wurl for analysis.

Power BI
+
Wurl

Ready to connect your stack?

Stop manually exporting streaming data and rebuilding Power BI reports. Redbird AI syncs Wurl analytics into your dashboards automatically, keeping your media performance insights current without the data work.

Get started → Book a demo