Sync streaming viewership data from Pluto directly into TikTok Ads audience targeting. Stop manually exporting FAST platform analytics and rebuilding custom audiences in spreadsheets. Redbird AI automates the flow between your streaming platform and social advertising so you can activate viewers where they scroll.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When viewers watch specific content or hit engagement thresholds on Pluto, automatically add them to TikTok custom audiences for retargeting. Build lookalike audiences from your most engaged FAST viewers without manual CSV exports or audience list management.
Flow TikTok Ads campaign metrics, conversion data, and audience performance back into Pluto's analytics dashboard. Connect social video ad performance with subsequent streaming viewership to measure cross-platform user journeys and content discovery paths.
Identify viewers who complete specific shows or channels on Pluto, then automatically generate and refresh TikTok lookalike audiences based on their profiles. Scale your most valuable streaming audience segments into social acquisition campaigns without manual segmentation work.
Monitor correlations between TikTok ad campaign flights and Pluto content viewership increases. Get instant alerts when campaigns drive measurable streaming tune-in so teams can optimize ad spend and content promotion strategies in real-time.
Append TikTok ad interaction data—video views, click-throughs, conversions—to Pluto viewer profiles. Build richer audience segments that combine streaming behavior with social engagement patterns for better content and ad inventory planning.
Automatically compile reports showing how TikTok ad campaigns influence Pluto streaming metrics and vice versa. Track viewer acquisition costs, content discovery attribution, and lifetime value across both platforms without stitching together separate analytics exports.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Pluto and TikTok Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI natively understands Pluto's viewership analytics, channel performance data, and audience segments alongside TikTok Ads' campaign structures, custom audiences, and conversion tracking.
Redbird's AI understands the relationship between Pluto's content IDs, viewing sessions, engagement metrics, and demographic segments and how they map to TikTok's custom audience formats, pixel events, campaign objectives, and attribution windows. The platform automatically handles viewer identifier matching, audience list formatting, timestamp alignment for attribution analysis, and bidirectional metric normalization. You get clean data flows without building custom ETL pipelines or maintaining field mapping documentation.
faster audience activation from streaming insights to social campaigns
Redbird can pull from Pluto and TikTok Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pluto or TikTok Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Pluto into TikTok Ads, or from TikTok Ads back into Pluto. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from viewership events in Pluto or campaign activity in TikTok Ads—Redbird connects both sides of your streaming-to-social workflow.
Fires when a viewer watches a specific percentage of content or completes an episode/show on a Pluto channel.
Triggers when Pluto generates a new viewer segment based on content preferences or engagement patterns.
Activates when a Pluto channel reaches viewership, engagement, or revenue thresholds you define.
Append viewer profiles to existing Pluto audience segments based on external data or campaign interactions.
Enrich Pluto viewer records with additional attributes from TikTok engagement or other external sources.
Write custom events into Pluto's analytics system to track cross-platform behaviors or external conversions.
Fires when a TikTok ad campaign launches, pauses, completes, or hits spend/performance thresholds.
Triggers when TikTok tracks a conversion event through pixel or app tracking tied to your campaigns.
Activates when specific TikTok video ads achieve view rate, engagement, or CTR benchmarks you set.
Build new TikTok custom audiences or refresh existing lists with viewer data from Pluto or other sources.
Modify TikTok campaign budgets or bid strategies based on streaming performance signals or cross-platform attribution.
Automatically pause TikTok ad groups that fail to drive streaming viewership or other downstream conversion goals.
Stop losing signal between your streaming platform and social advertising. Redbird AI connects Pluto and TikTok Ads so you can activate viewer insights in minutes, not days.