Connect Pluto and
Snowflake with AI

Sync Pluto streaming analytics, viewership metrics, and ad inventory data directly into Snowflake for centralized reporting. Stop exporting CSVs, manually reconciling ad revenue data, or waiting on engineering to update streaming dashboards.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync viewership metrics and engagement data into Snowflake data warehouse

Automatically pipe Pluto viewership events, watch time, session data, and audience engagement metrics into Snowflake tables. Redbird normalizes streaming event schemas and joins them with your existing user and content dimensions for unified analytics.

Stream ad inventory performance and revenue data to centralized warehouse

Flow ad impression counts, fill rates, CPM data, and revenue metrics from Pluto into Snowflake. Build a single source of truth for monetization analytics across all streaming properties without manual reconciliation.

Archive historical FAST channel performance for long-term trend analysis

Capture daily snapshots of Pluto channel lineups, content rotation, and performance benchmarks into Snowflake. Enable year-over-year comparisons and content strategy analysis without losing historical context as channel programming evolves.

Enrich Pluto streaming events with user profile and CRM data

Pull user attributes, subscription history, and customer segments from Snowflake back into Pluto context. Enable personalized channel recommendations and content curation based on the full customer data profile stored in your warehouse.

Generate automated content performance reports combining streaming and business metrics

Query Snowflake for joined Pluto viewership data alongside marketing spend, acquisition costs, and customer lifetime value. Redbird builds formatted reports showing true ROI per content title or channel without SQL or BI tool setup.

Alert revenue teams when FAST ad performance deviates from forecasts

Monitor Pluto ad inventory fill rates and CPM trends in Snowflake against revenue targets. Trigger automated alerts to monetization teams when thresholds are breached, with context on which dayparts or channels are underperforming.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Pluto and Snowflake with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Pluto's streaming event structures and Snowflake's columnar warehouse schemas, so your data flows clean and queryable without transformation pipelines.

AI that speaks streaming analytics and data warehouse dialects

Redbird maps Pluto's viewership event payloads, ad server responses, and content metadata to properly typed Snowflake tables with efficient partitioning. Our AI handles nested JSON from streaming events, time-series optimization for watch patterns, and incremental loading strategies that prevent duplicate records. You get clean fact and dimension tables without writing dbt models or Airflow DAGs.

Event stream normalization
Time-series partitioning
Incremental upsert logic
Schema drift handling
10×

faster than building custom ETL pipelines from Pluto streaming data to Snowflake

No Python jobs, no S3 staging buckets, no cron-based batch scripts

Auto-generated reports

Redbird can pull from Pluto and Snowflake simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pluto or Snowflake.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Pluto into Snowflake, or from Snowflake back into Pluto. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any viewership event in Pluto or data change in Snowflake—no code required.

Pluto
Triggers & Actions
Trigger

New content published to FAST channel

Fires when new on-demand titles or live streams are added to Pluto channel lineup.

Trigger

Viewership threshold reached

Triggers when a specific content title or channel crosses defined watch time or unique viewer counts.

Trigger

Ad inventory fill rate drops

Activates when available ad slots fall below target fill percentages for specified dayparts or channels.

Action

Export audience segment data

Pull viewer cohorts or engagement segments from Pluto for analysis in external tools.

Action

Update content metadata

Modify title information, categorization, or channel assignment for streaming content programmatically.

Action

Refresh analytics dashboard

Trigger recalculation of performance metrics and reporting views within Pluto platform.

Snowflake
Triggers & Actions
Trigger

New rows inserted into target table

Fires when fresh data lands in specified Snowflake tables, such as enriched user profiles or calculated metrics.

Trigger

Scheduled query completes

Triggers when a Snowflake task or stored procedure finishes running, enabling downstream automation.

Trigger

Data quality threshold breached

Activates when null rates, duplicate counts, or validation rules fail on streaming data tables.

Action

Execute analytical query

Run complex SQL aggregations or joins across Pluto viewership and business data on demand.

Action

Create or update table

Write transformed streaming analytics data into new or existing Snowflake tables with proper schemas.

Action

Share dataset with external consumer

Provision secure data share of Pluto analytics to partners or other Snowflake accounts programmatically.

Pluto
+
Snowflake

Ready to connect your stack?

Sync Pluto streaming analytics with Snowflake and eliminate manual data exports. Start automating your FAST platform reporting today.

Get started → Book a demo