Sync retail sales performance data from SPINS directly into your Pipedrive deals and accounts. Stop manually updating pipeline stages based on retail scan data, copying account performance metrics into CRM notes, or building spreadsheets to connect sales activity with market trends.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically adjust opportunity amounts and advance pipeline stages when SPINS reports retail velocity increases or distribution gains at key accounts. Keep your sales forecast aligned with actual shelf performance without manual data reconciliation.
Pull current market share, category growth rates, and competitive positioning from SPINS into custom fields on retailer and distributor accounts in Pipedrive. Give reps the context they need for account planning conversations without switching between systems.
Trigger notifications and create follow-up activities in Pipedrive when SPINS data indicates declining velocities, lost SKUs, or reduced shelf presence at specific retail accounts. Enable proactive outreach before issues escalate.
When deals for new distribution, resets, or promotional placements close in Pipedrive, automatically flag those accounts and time periods in SPINS for performance tracking. Connect sales wins to measurable retail outcomes without manual tagging.
Automatically create quarterly business reviews that merge sales touchpoints, deal history, and pipeline from Pipedrive with retail scan data, trend analysis, and category insights from SPINS. Deliver complete account narratives without manual data aggregation.
Append product-specific velocity metrics, distribution build rates, and early success indicators from SPINS to buyer and category manager contacts in Pipedrive. Equip reps with proof points for follow-up conversations and line review prep.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Pipedrive and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Pipedrive's deal structures and custom fields alongside SPINS retail scan data, channel hierarchies, and product taxonomies—so your CPG sales and retail execution data work together.
Redbird maps SPINS product codes, retail banners, and channel segments to your Pipedrive account hierarchies and deal custom fields automatically. The platform recognizes when SPINS velocity metrics correspond to specific deal stages, translates UPC-level scan data into account-level insights, and joins retail performance trends with your sales pipeline without requiring manual field mapping or complex lookup tables.
faster than exporting SPINS reports and manually updating Pipedrive deals
Redbird can pull from Pipedrive and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pipedrive or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Pipedrive into SPINS, or from SPINS back into Pipedrive. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from deal changes in Pipedrive or new retail data in SPINS—Redbird connects both systems in real time.
Fires when an opportunity moves to a new pipeline stage or status.
Triggers when a deal is marked as closed won or closed lost.
Fires when a new account or retailer is created in Pipedrive.
Write data to custom fields on opportunities, such as retail performance metrics or trend indicators.
Add a follow-up call, meeting, or to-do assigned to the deal owner or account manager.
Append formatted notes with retail insights, market data, or performance summaries to records.
Fires when weekly or monthly velocity exceeds or falls below a defined benchmark at an account.
Triggers when a product gains placement or authorization at additional retail locations.
Fires when updated category or brand share data becomes available for tracked segments.
Retrieve velocity, units sold, and dollar sales for specific SKUs at individual accounts or banners.
Fetch aggregated market growth, competitive positioning, and segment analysis for a category or subcategory.
Generate a dataset of retail sales metrics filtered by account, product, and time period for analysis or reporting.
See how Redbird syncs Pipedrive and SPINS so your CPG sales team always has the latest retail performance data in context—without the manual work.