Connect Piano Analytics and
ZoomInfo with AI

Stop manually exporting audience segments to CSV and matching companies by domain. Redbird AI automatically syncs Piano Analytics engagement data with ZoomInfo account intelligence, enriches anonymous traffic with firmographic details, and triggers outbound workflows from content consumption patterns.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich high-value content visitors with ZoomInfo company and contact data

When visitors engage with premium content in Piano Analytics, Redbird identifies their company from IP and domain data, then pulls firmographic details, technographics, and verified contacts from ZoomInfo. Sales receives enriched lead records with content engagement context and buying signals combined.

Trigger ZoomInfo intent-based outreach when accounts hit conversion funnel milestones

Track paywall interactions, article consumption thresholds, and subscription funnel progression in Piano Analytics. When target accounts identified in ZoomInfo reach engagement milestones, automatically create prioritized prospect lists with intent signals derived from content behavior for your sales team.

Sync ZoomInfo account lists to Piano Analytics for custom behavioral segmentation

Push target account lists, ABM segments, and high-intent companies from ZoomInfo into Piano Analytics as audience segments. Track how these priority accounts navigate your content, measure engagement depth, and build conversion funnels specific to your ICP without manual segment building.

Alert sales when ZoomInfo accounts show sustained content engagement patterns

Combine ZoomInfo buying intent signals with Piano Analytics behavioral data to identify accounts demonstrating research-level engagement. Automatically notify sales reps when target accounts consume multiple related articles, revisit pricing pages, or exhibit buying-stage browsing patterns with full firmographic context attached.

Enrich Piano Analytics behavioral segments with ZoomInfo technographic and firmographic data

Export custom audience segments from Piano Analytics based on content consumption, engagement depth, or conversion stage. Redbird automatically matches companies via domain resolution and appends ZoomInfo technographic profiles, employee counts, revenue bands, and growth signals to each segment for precision targeting.

Report on content performance segmented by ZoomInfo firmographic attributes

Automatically merge Piano Analytics content performance data with ZoomInfo company attributes to analyze which industries, company sizes, or technology stacks engage most with specific content types. Build reports showing content ROI by firmographic segment without manual spreadsheet joins or duplicate data entry.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Piano Analytics and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Piano Analytics event schemas, custom property structures, and segment logic alongside ZoomInfo's contact records, intent topics, and technographic hierarchies—so your data flows intelligently without transformation scripts.

AI that reads Piano Analytics events and ZoomInfo data models natively

Redbird interprets Piano Analytics page views, custom events, user properties, and session metrics, then maps them to ZoomInfo company profiles, contact records, intent signals, and technographic attributes. The AI handles domain-to-company matching, deduplicates visitor sessions across corporate IP ranges, and reconciles behavioral segments with firmographic criteria. No need to standardize field names or write lookup tables—Redbird understands how content engagement patterns translate to account intelligence.

Session-to-account attribution logic
Domain and IP-to-company resolution
Behavioral segment mapping to firmographics
Intent signal and engagement correlation
10×

faster than exporting Piano segments, matching domains in spreadsheets, and manually enriching with ZoomInfo lookups

No CSV exports, VLOOKUP formulas, or manual data matching between analytics sessions and account records

Auto-generated reports

Redbird can pull from Piano Analytics and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Piano Analytics or ZoomInfo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Piano Analytics into ZoomInfo, or from ZoomInfo back into Piano Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automation workflows from any Piano Analytics engagement event or ZoomInfo account update—no code required.

Piano Analytics
Triggers & Actions
Trigger

High-value content threshold reached

Fires when a visitor or account consumes a defined number of premium articles or gated content pieces within a timeframe.

Trigger

Paywall or subscription funnel event tracked

Triggers when users interact with paywalls, start trials, or progress through subscription conversion steps.

Trigger

New behavioral segment member added

Activates when a user enters a custom Piano Analytics segment based on behavior, frequency, or engagement criteria.

Action

Create custom audience segment from account list

Generates a new Piano Analytics segment populated with companies or domains provided from external sources.

Action

Tag visitor sessions with firmographic attributes

Appends company size, industry, revenue, or technology data as custom properties to Piano Analytics user profiles.

Action

Export engagement data filtered by account criteria

Pulls Piano Analytics behavioral metrics for specific companies, domains, or visitor segments for downstream analysis.

ZoomInfo
Triggers & Actions
Trigger

Account shows new buying intent signal

Fires when ZoomInfo detects research activity, keyword surges, or intent topic spikes for tracked accounts.

Trigger

Target account list updated or refreshed

Activates when companies are added to or removed from ZoomInfo saved lists, ABM segments, or territory assignments.

Trigger

Contact or company record enriched with new data

Triggers when ZoomInfo updates technographic profiles, employee counts, funding events, or leadership changes.

Action

Enrich company record with engagement behavioral data

Appends Piano Analytics content consumption metrics, session frequency, and engagement scores to ZoomInfo account profiles.

Action

Create prioritized prospect list from engaged accounts

Builds a new ZoomInfo contact list from companies demonstrating specific content engagement patterns or milestones.

Action

Update account intent score with content activity signals

Modifies ZoomInfo intent or priority scores based on Piano Analytics behavioral data like article consumption or funnel progression.

Piano Analytics
+
ZoomInfo

Ready to connect your stack?

Sync Piano Analytics and ZoomInfo in minutes. Redbird AI handles the complexity of matching behavioral data to account intelligence so you can focus on converting high-intent prospects.

Get started → Book a demo