Connect Piano Analytics and
The Trade Desk with AI

Sync Piano Analytics to The Trade Desk automatically — or vice versa. Stop exporting CSVs, manually uploading audience segments, and reconciling attribution data across spreadsheets. Redbird AI connects your analytics platform to your DSP and automates the entire flow.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Piano Analytics behavioral segments to The Trade Desk audience library in real time

Automatically push custom audience segments built in Piano Analytics — high-value readers, content affinity groups, subscription funnel dropoffs — directly to The Trade Desk for programmatic targeting. Update segments continuously as user behavior changes, eliminating manual CSV exports and ensuring campaigns target the freshest first-party data.

Enrich Piano Analytics user profiles with The Trade Desk campaign exposure and impression data

Flow campaign exposure, frequency, and creative interaction data from The Trade Desk back into Piano Analytics to build unified user profiles. Analyze how programmatic ad exposure influences content engagement, time-on-site, and subscription conversions across your digital properties.

Generate cross-channel attribution reports combining Piano Analytics engagement and The Trade Desk campaign performance

Automatically merge Piano Analytics content engagement, pageview, and conversion data with The Trade Desk impression, click, and spend metrics. Build unified attribution models that show the full journey from ad exposure to content consumption to subscription — without manually joining datasets.

Alert media buyers when Piano Analytics detects paywall conversion drop-offs in targeted segments

Trigger notifications to your media buying team when Piano Analytics identifies sharp drops in subscription funnel conversions among audiences actively targeted in The Trade Desk campaigns. Surface insights on creative fatigue, audience saturation, or targeting mismatches before spend is wasted.

Automatically suppress Piano Analytics subscription converters from active The Trade Desk prospecting campaigns

Create suppression audiences in The Trade Desk the moment Piano Analytics detects a successful subscription conversion. Prevent wasted ad spend on users who've already converted and reallocate budget to prospecting, retargeting lapsed subscribers, or upsell campaigns.

Sync The Trade Desk campaign taxonomy and line item metadata into Piano Analytics custom dimensions

Automatically push campaign names, line item IDs, creative strategies, and audience targeting parameters from The Trade Desk into Piano Analytics as custom tracking dimensions. Analyze on-site behavior and content performance segmented by campaign structure without manual UTM tagging or parameter mapping.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Piano Analytics and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Piano Analytics' privacy-first event schema and The Trade Desk's programmatic bidding and audience structures — so you can automate audience activation, attribution, and campaign optimization without middleware.

AI that maps Piano Analytics behavioral data to The Trade Desk audience targeting

Redbird AI natively understands Piano Analytics' custom event properties, user segments, content taxonomies, and conversion funnel stages — then intelligently maps them to The Trade Desk's first-party data onboarding, audience library structure, and UID2 targeting framework. The platform handles identity resolution, segment formatting, audience refresh schedules, and bidirectional attribution joins without custom scripting. Whether you're syncing content affinity segments or enriching user profiles with impression data, Redbird translates between systems automatically.

Piano Analytics event properties → Trade Desk audience attributes
Behavioral segments → First-party data onboarding
Campaign exposure data → Piano custom dimensions
UID2 identity resolution across platforms
10×

faster audience activation compared to CSV export, data clean rooms, or manual API integration

No S3 buckets, identity hashing scripts, or waiting on engineering to map segment fields

Auto-generated reports

Redbird can pull from Piano Analytics and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Piano Analytics or The Trade Desk.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Piano Analytics into The Trade Desk, or from The Trade Desk back into Piano Analytics. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in Piano Analytics or The Trade Desk — audience updates, campaign launches, conversion milestones, or spend thresholds.

Piano Analytics
Triggers & Actions
Trigger

New user segment created or updated

Fires when a behavioral segment is created or membership changes in Piano Analytics.

Trigger

Subscription conversion funnel stage completed

Triggers when a user completes a specific paywall or subscription funnel step.

Trigger

Content performance threshold reached

Fires when an article, video, or content piece hits defined engagement or traffic milestones.

Action

Export segment to data warehouse

Push Piano Analytics segment membership lists to Snowflake, BigQuery, or Redshift.

Action

Create custom event property mapping

Define how Piano Analytics event properties translate to downstream targeting attributes.

Action

Tag users with campaign exposure metadata

Write campaign, creative, or channel metadata to Piano Analytics user profiles.

The Trade Desk
Triggers & Actions
Trigger

Campaign launched or budget updated

Fires when a new campaign goes live or an existing line item budget changes in The Trade Desk.

Trigger

Audience segment uploaded or refreshed

Triggers when first-party audience data is onboarded or an existing segment updates.

Trigger

Conversion pixel fires

Fires when a Trade Desk conversion tracking pixel is triggered on your site or app.

Action

Create or update audience in audience library

Push new first-party audiences to The Trade Desk or refresh existing segment membership.

Action

Apply suppression list to active campaigns

Add user lists to campaign-level or advertiser-level suppression targeting.

Action

Pull campaign performance metrics

Retrieve impressions, clicks, spend, and conversion data for specific campaigns or line items.

Piano Analytics
+
The Trade Desk

Ready to connect your stack?

Sync Piano Analytics and The Trade Desk in minutes. Automate audience activation, attribution reporting, and campaign optimization without engineering resources or middleware platforms.

Get started → Book a demo