Sync engaged prospects from Pardot directly into The Trade Desk audiences for programmatic retargeting. Close the loop from ad impression to pipeline without manual CSV exports, spreadsheet mapping, or weekly audience refreshes.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When prospects hit MQL threshold in Pardot, add them to suppression lists in The Trade Desk to stop wasting ad spend on converted leads. Keep suppression audiences fresh as lead scores change without manual list updates.
Create The Trade Desk audience segments based on Pardot prospect lists—email clicks, content downloads, webinar registrations. Automatically sync updated prospect lists as custom audiences for display, video, and CTV campaigns.
Push impression, click, and video completion data from The Trade Desk back into Pardot custom fields. Score leads higher when they've been exposed to multiple ad touchpoints or engaged with video creative.
Combine The Trade Desk campaign performance with Pardot lead source, pipeline, and revenue data. Build unified attribution reports showing how programmatic spend contributes to first touch, multi-touch, and opportunity creation.
Detect when prospects stop engaging with Pardot emails or pause in nurture flows, then automatically create and populate The Trade Desk audiences to re-engage them with programmatic display and video ads.
Identify accounts with strong Trade Desk engagement—high impression frequency, video completes, site visits—but low Pardot engagement scores. Surface these warming accounts to sales and marketing for targeted outreach.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Pardot and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Pardot's prospect data model and scoring logic alongside The Trade Desk's audience taxonomy, campaign structure, and performance schemas—no middleware or custom code required.
Redbird maps Pardot prospect lists, custom fields, lead scores, and campaign membership to The Trade Desk audience segments, UID2 identifiers, and advertiser data. It handles Pardot's visitor and prospect records, activity tracking, and list segmentation rules, then translates them into The Trade Desk audience formats with proper ID resolution. When campaign data flows back, Redbird writes impression counts, engagement metrics, and attribution touchpoints into the right Pardot custom fields without overwriting existing prospect data.
faster audience syncs than exporting Pardot lists, hashing emails, and manually uploading to The Trade Desk
Redbird can pull from Pardot and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pardot or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Pardot into The Trade Desk, or from The Trade Desk back into Pardot. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Pardot prospect event or Trade Desk campaign change—then take action in either system based on your team's workflow.
Fires when a Pardot prospect's score crosses a threshold you define—MQL, SQL, or custom scoring tiers.
Triggers when a prospect joins a static or dynamic Pardot list based on segmentation criteria or manual addition.
Detects when a prospect completes a Pardot form, downloads gated content, or registers for an event.
Write new values to Pardot custom fields—ad exposure counts, campaign IDs, last impression date, or engagement flags.
Enroll prospects into Pardot engagement studio programs or drip campaigns based on ad engagement or performance signals.
Add or remove prospects from Pardot static or dynamic lists to segment audiences for email, scoring, or reporting.
Fires when a Trade Desk campaign hits spend, impression, CTR, or conversion benchmarks you set.
Triggers when a custom audience in The Trade Desk grows, shrinks, or reaches minimum scale for activation.
Detects when users complete video ads at 25%, 50%, 75%, or 100%—or engage with interactive creative units.
Push Pardot prospect lists into The Trade Desk as custom first-party audiences with proper UID2 or hashed email matching.
Add converted leads, customers, or opted-out prospects to Trade Desk suppression audiences to avoid wasted impressions.
Programmatically increase or decrease Trade Desk campaign budgets and bid strategies based on Pardot lead quality or conversion signals.
Stop manually syncing audiences between Pardot and The Trade Desk. Redbird connects your marketing automation and programmatic advertising data so you can focus on strategy, not spreadsheets.