Sync social engagement with lead scoring, track content attribution from social campaigns, and stop manually copying prospect data between your marketing automation and social platforms. Redbird AI connects Pardot and Sprout Social so your B2B marketing team works from one source of truth.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When someone engages with your social content in Sprout Social, automatically create or update their Pardot prospect record. Apply lead scores based on engagement type and frequency, tag with campaign source, and trigger appropriate nurture programs without manual data entry.
When prospects complete Pardot forms or engage with email campaigns, send their activity and attributes to Sprout Social as custom audience data. Build better social targeting with firmographic and behavioral data from your marketing automation platform.
Monitor for social interactions from leads above your scoring threshold in Pardot. When qualified prospects comment, message, or engage with your content in Sprout Social, notify the assigned rep and log the activity in both Pardot and Salesforce CRM.
Push lead qualification data from Pardot into Sprout Social to give your social team context on who they're engaging with. See lead scores, grades, and funnel stage directly in social conversations so community managers can prioritize responses and escalate appropriately.
Combine social engagement metrics from Sprout Social with Pardot campaign data and revenue attribution. Generate weekly reports showing which social content drives form fills, lead progression, and pipeline—without stitching together spreadsheets from both platforms.
When prospects engage in social conversations tracked by Sprout Social, analyze message sentiment and topic tags, then automatically update Pardot prospect records with relevant tags and lists. Route prospects to tailored nurture tracks based on their social interests and tone.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Pardot and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Pardot's lead lifecycle architecture and Sprout Social's engagement data model, so you can connect prospect behavior across marketing automation and social channels without custom development.
Redbird maps Pardot prospect fields, custom fields, campaign membership, and scoring models to Sprout Social profiles, message metadata, engagement metrics, and audience segments. The platform understands lead grades versus scores, social engagement types, sentiment analysis, and how to maintain data integrity when syncing prospect activity bidirectionally. No need to build field mappings or write transformation logic—Redbird handles prospect lifecycle stages, social platform-specific data structures, and campaign attribution automatically.
faster than building Pardot-Sprout Social sync with middleware platforms or custom scripts
Redbird can pull from Pardot and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pardot or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Pardot into Sprout Social, or from Sprout Social back into Pardot. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any prospect update in Pardot or social engagement event in Sprout Social—Redbird handles the rest.
Trigger when a prospect's lead score increases, decreases, or crosses a specific threshold in Pardot.
Trigger when a prospect completes a Pardot form on landing pages or gated content assets.
Trigger when a prospect is added to a specific static or dynamic list in Pardot.
Add new prospects to Pardot or update existing records with fresh data from social engagement.
Enroll prospects in Engagement Studio nurture programs based on social activity or attributes.
Write to Pardot custom fields with social engagement data, sentiment, or content preferences.
Trigger when a user likes, comments on, shares, or otherwise engages with your social content in Sprout.
Trigger when your brand receives an inbound direct message on any connected social platform.
Trigger when Sprout Social listening identifies a brand mention or tracked keyword in social conversations.
Build targeted audience segments in Sprout Social based on Pardot prospect attributes and behavior.
Add tags or custom attributes to social profiles using lead data, scores, or lifecycle stage from Pardot.
Record custom engagement events in Sprout Social tied to Pardot campaign activity or prospect milestones.
Stop losing prospect context between marketing automation and social channels. Redbird AI syncs Pardot and Sprout Social so your B2B marketing team can track engagement, attribute pipeline, and score leads across every touchpoint.