Redbird AI connects your B2B marketing automation to retail sales intelligence. Stop manually exporting SPINS data to segment campaigns, or pulling Pardot lists to analyze customer market performance. Automate the sync between lead engagement and retail scan data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append SPINS sales metrics, market share, and category performance to Pardot prospect records based on company or brand match. Surface retail velocity and distribution data directly in your marketing database for smarter segmentation and personalization.
Monitor SPINS market share and category ranking data for prospects in your Pardot database. Automatically enroll brands into targeted nurture programs when they cross growth thresholds, launch in new channels, or show declining performance trends.
Push lead scores, campaign engagement metrics, and conversion events from Pardot into SPINS-based customer intelligence systems. Combine marketing engagement with retail sales performance for unified account prioritization and territory planning.
Cross-reference Pardot lead scoring with SPINS retail performance metrics to identify hot prospects. Automatically notify account teams when engaged leads also demonstrate strong sales velocity or distribution expansion in natural and specialty channels.
Combine Pardot campaign performance metrics with SPINS retail scan data to measure marketing impact on actual sales. Build automated reports showing how email engagement, content downloads, and nurture programs correlate with in-store velocity and distribution gains.
Create dynamic Pardot segmentation based on SPINS retail account presence, channel mix, and geographic distribution. Automatically tag prospects with natural channel velocity, specialty store penetration, and regional market share to personalize campaign messaging and offers.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Pardot and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Pardot's lead lifecycle data model and SPINS retail scan taxonomies, so you can connect marketing engagement to shelf performance without manual mapping.
Redbird's AI understands Pardot's prospect fields, list memberships, campaign hierarchies, and scoring models alongside SPINS product hierarchies, retailer taxonomies, market baskets, and time-series sales data. It intelligently matches company and brand identifiers across systems, normalizes UPC and category structures, and handles SPINS week-ending date formats with Pardot's campaign calendars. No need to build custom field mappings or write transformation scripts for every product launch or retailer.
faster than exporting SPINS CSVs and uploading to Pardot lists manually
Redbird can pull from Pardot and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Pardot or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Pardot into SPINS, or from SPINS back into Pardot. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation workflows from any Pardot engagement event or SPINS market data update.
Fires when a prospect's lead score crosses a defined threshold based on engagement or fit criteria.
Triggers when a prospect completes a Pardot form submission or converts on a landing page.
Activates when prospects reach defined email open, click, or multi-touch engagement levels.
Dynamically add or remove prospects from Pardot static or dynamic lists based on external data.
Write data to Pardot custom fields including text, number, date, and dropdown values.
Programmatically modify prospect scores or grades based on external signals or performance data.
Fires when SPINS updates retail scan data with new weekly sales, velocity, and distribution metrics.
Triggers when a brand's category ranking or market share position shifts beyond defined thresholds.
Activates when products reach new store count thresholds or expand into additional retail accounts.
Retrieve sales velocity, ACV distribution, market share, and trend data for specific brands or UPCs.
Pull aggregated category performance, competitive set comparisons, and channel-level insights.
Create formatted reports combining multiple SPINS metrics, time periods, and geographic or channel filters.
See how Redbird AI syncs Pardot and SPINS in minutes. Connect marketing engagement to retail performance without the manual data work.