Connect Outreach and
PostHog with AI

Stop manually tracking which prospects actually use your product. Redbird AI syncs sales engagement data from Outreach with product behavior in PostHog, so revenue teams can prioritize high-intent accounts and product teams can see how outbound impacts activation.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Track product engagement for prospects in active Outreach sequences

Automatically sync PostHog event data back to Outreach when prospects in sequences perform key product actions. Sales reps see feature adoption, trial activity, and usage patterns directly in their workflow without switching tools.

Enrich PostHog user profiles with Outreach sequence and engagement history

Send Outreach activity data—emails opened, calls completed, sequence stages, meeting notes—into PostHog as user properties. Product and growth teams can analyze how outbound touchpoints correlate with feature adoption, retention, and conversion.

Alert sales reps when high-value prospects hit activation milestones

Trigger Outreach tasks or sequence changes when PostHog detects specific product events—first integration connected, team invite sent, usage threshold crossed. Reps follow up at exactly the right moment with context on what the prospect just accomplished.

Segment PostHog cohorts by Outreach engagement level for conversion analysis

Create PostHog cohorts based on Outreach engagement data—sequence completion, reply rates, meeting attendance. Analyze how different levels of sales touch impact trial conversion, feature adoption, and time-to-value across your funnel.

Generate pipeline reports showing product usage for deals in each stage

Combine Outreach pipeline data with PostHog usage metrics to show which deals have healthy product engagement and which are at risk. RevOps teams get visibility into product-led signals that predict close rates and expansion opportunities.

Pause or modify sequences when prospects show low product engagement

Automatically adjust Outreach sequences based on PostHog activity—pause outreach for dormant users, switch messaging for highly engaged prospects, or escalate to account executives when usage indicates enterprise fit. Sales motion adapts to actual product behavior.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Outreach and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Outreach's sales execution model and PostHog's event-based analytics architecture, so you can connect pipeline motion with product behavior without custom code.

Native understanding of sales sequences and product events

Redbird maps Outreach objects—prospects, sequences, tasks, calls, mailboxes, stages—to PostHog's event streams, user properties, cohorts, and session data. The AI handles schema differences between Outreach's sales-centric data model and PostHog's flexible event architecture. You can query across both systems naturally: 'Show me prospects in enterprise sequences who completed onboarding' or 'Create a cohort of users who replied to outreach and activated within 7 days.'

Outreach prospect → PostHog user identity resolution
Sequence stages mapped to product lifecycle events
Call notes and meeting context enriching session recordings
Feature adoption triggering sales tasks and follow-ups
10×

faster than building custom pipelines between Outreach's API and PostHog's event ingestion

No webhook management, event transformation scripts, or identity resolution middleware

Auto-generated reports

Redbird can pull from Outreach and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Outreach or PostHog.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Outreach into PostHog, or from PostHog back into Outreach. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any sales motion in Outreach or product event in PostHog, and take action in either system instantly.

Outreach
Triggers & Actions
Trigger

Prospect added to sequence

Fires when a new prospect enters any sequence or a specific high-value sequence.

Trigger

Email replied or call completed

Triggers when a prospect responds to outreach or completes a discovery call.

Trigger

Opportunity stage changed

Fires when a deal moves between pipeline stages in Outreach.

Action

Create or update prospect

Add new prospects to Outreach or update existing records with fresh data.

Action

Add prospect to sequence

Enroll prospects into specific sequences based on product behavior.

Action

Create task for rep

Generate follow-up tasks with context from product usage or engagement signals.

PostHog
Triggers & Actions
Trigger

Key event tracked

Fires when a user performs a specific product event like feature activation or integration setup.

Trigger

User enters cohort

Triggers when a user qualifies for a defined cohort based on behavior or properties.

Trigger

Feature flag changed

Fires when a user is added to or removed from a feature flag rollout.

Action

Track custom event

Send sales engagement data into PostHog as product events for analysis.

Action

Update user properties

Enrich PostHog user profiles with CRM data, sequence status, or engagement scores.

Action

Add user to cohort

Programmatically add users to PostHog cohorts based on Outreach activity.

Outreach
+
PostHog

Ready to connect your stack?

Sync Outreach and PostHog in minutes. Close the loop between sales outreach and product engagement so both teams work from the same reality.

Get started → Book a demo