Sync retail measurement data directly into your Snapchat advertising workflows. Stop manually exporting Nielsen sales reports, matching SKUs to campaigns, and updating audience strategies based on spreadsheet analysis. Redbird automates the flow from consumer intelligence to ad optimization.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When NielsenIQ identifies products with accelerating sales velocity in target markets, automatically update Snapchat custom audiences to prioritize those SKUs in video and Story ads. Sync category performance metrics to inform budget allocation across campaigns.
Monitor NielsenIQ market share data by category and geography. When competitive position changes exceed thresholds, trigger notifications with recommended Snapchat campaign budget reallocations and targeting adjustments based on shopper behavior patterns.
Match Snapchat ad exposure data with NielsenIQ retail sales panels to measure in-store purchase lift. Append consumer panel demographics and shopping behavior to conversion events, creating closed-loop measurement for CPG brands.
Combine Snapchat campaign reach and impression data with NielsenIQ point-of-sale metrics. Automatically calculate correlation between ad exposure in target DMAs and retail velocity changes, delivered as formatted reports to stakeholders.
When NielsenIQ detects promotional lift or underperformance in specific retail channels, automatically adjust Snapchat campaign budgets and dayparting strategies. Link promotion timing data to ad scheduling for coordinated push.
Capture daily Snapchat ad metrics and store them aligned with NielsenIQ measurement windows. Maintain historical records linking campaign activity to retail sales outcomes for longitudinal analysis and planning cycles.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize NielsenIQ and Snapchat Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands NielsenIQ's retail measurement schemas and Snapchat's advertising API, so your consumer intelligence flows directly into campaign optimization without translation layers.
Redbird maps NielsenIQ product hierarchies, UPC codes, market definitions, and panel segments to Snapchat's audience targeting, conversion events, and campaign structures. The platform recognizes measurement periods, distribution metrics, and velocity calculations, then translates them into actionable ad platform parameters. No need to build custom field mappings or maintain sync scripts as schemas evolve.
faster than exporting Nielsen CSVs and manually updating Snapchat campaigns
Redbird can pull from NielsenIQ and Snapchat Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either NielsenIQ or Snapchat Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from NielsenIQ into Snapchat Ads, or from Snapchat Ads back into NielsenIQ. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new Nielsen measurement data or Snapchat campaign events, then take action across both platforms instantly.
Fires when NielsenIQ releases updated point-of-sale metrics for tracked categories and markets.
Triggers when your brand's category share moves beyond defined upper or lower bounds in specific geographies.
Activates when SKU-level sales acceleration or deceleration exceeds configured percentage thresholds.
Retrieve Nielsen sales data filtered by product attributes, time periods, markets, or retail channels.
Generate formatted market share analysis with competitive positioning across defined categories and geographies.
Extract shopping behavior, demographics, and purchase patterns from Nielsen panel data for specific segments.
Fires when Snapchat campaigns reach defined spend, impression, or conversion milestones.
Triggers when ad set pacing falls behind or exceeds budget targets by configured margins.
Activates when tracked purchase, signup, or custom conversion events fire from Snapchat pixel or CAPI.
Add or remove users from Snapchat custom audiences based on external data signals.
Modify daily or lifetime budgets for campaigns and ad sets based on performance triggers or external data.
Retrieve reach, impression, spend, and conversion metrics for defined campaigns and date ranges.
Connect NielsenIQ to Snapchat Ads with Redbird and turn retail measurement insights into real-time campaign optimizations. Stop bridging systems manually and start automating your consumer intelligence workflows.