Automate the flow of audience research and consumer behavior data from Nielsen Scarborough directly into Tableau dashboards. Stop manually exporting CSVs, rebuilding data extracts, and reformatting demographic breakdowns every time your media planning team needs fresh insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Detect new market releases or updated consumer survey waves in Nielsen Scarborough and automatically push refreshed audience metrics into Tableau extracts. Media planners always see the latest demographics, psychographics, and media consumption patterns without manual data pulls.
Pull custom audience segments—defined by demographics, purchase behavior, or media habits—from Scarborough and automatically generate structured datasets for Tableau visualization. Transform raw survey data into interactive dashboards showing target audience composition across markets.
Route Nielsen Scarborough data for specific designated market areas into corresponding Tableau workbooks used by regional teams. Each market gets its own auto-updated dashboard with local audience measurement, media reach, and purchasing behavior without cross-market data contamination.
Monitor Scarborough audience indices, reach estimates, or behavioral trends visualized in Tableau dashboards. Trigger notifications when demographic shifts, changing media habits, or purchase behavior movements cross defined thresholds that impact campaign strategy.
Match campaign performance metrics in Tableau with Scarborough audience profiles to show who you're actually reaching versus who you intended to target. Automatically append demographic composition, media consumption patterns, and purchase propensity data to campaign dashboards.
Capture point-in-time audience measurement data from Nielsen Scarborough each quarter and store it in Tableau-optimized extracts. Build longitudinal trend dashboards showing how audience composition, media preferences, and consumer behavior evolve across survey waves.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and Tableau with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Nielsen Scarborough's audience measurement taxonomy and Tableau's data structure requirements, so your consumer insights flow into visualizations without transformation work.
Redbird intelligently maps Scarborough's demographic breakdowns, psychographic segments, media quintiles, and indexed metrics to Tableau dimensions and measures. The AI recognizes audience composition tables, reach and frequency data, purchase behavior crosstabs, and DMA hierarchies—then structures them for optimal visualization. Whether you're working with local market samples, national projections, or custom audience definitions, Redbird handles the schema translation so your dashboards update automatically.
faster than exporting Scarborough CSVs and rebuilding Tableau extracts manually
Redbird can pull from Nielsen Scarborough and Tableau simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or Tableau.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into Tableau, or from Tableau back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new audience data releases in Scarborough or threshold alerts in Tableau dashboards.
Fires when Nielsen Scarborough publishes updated survey data for a market or releases a new measurement wave.
Triggers when a saved audience profile or segmentation criteria is modified or recalculated with fresh data.
Detects when Scarborough revises population weights or projections that impact audience estimates.
Extract demographic, media, and purchase behavior data for a specified audience segment or market.
Pull audience measurement, reach, and composition data for specific designated market areas.
Create structured dataset comparing audience characteristics, media habits, or purchase patterns across multiple markets.
Fires when a calculated field, KPI, or metric in a Tableau dashboard crosses a defined value or percentage change.
Triggers after Tableau finishes refreshing a data extract, signaling updated visualizations are available.
Detects when a Tableau workbook is published to Server or Online, or when an existing workbook is modified.
Append fresh data to an existing Tableau extract without replacing the entire dataset.
Trigger a data refresh for a targeted extract or live connection feeding Tableau visualizations.
Programmatically add new calculations, filters, or parameters to Tableau workbooks based on incoming data structures.
Stop rebuilding audience dashboards every time Scarborough releases new data. Redbird AI syncs Nielsen Scarborough consumer insights into Tableau visualizations automatically, so your media planning team always works with current audience intelligence.