Redbird AI syncs consumer insights and audience data from Nielsen Scarborough directly into SAP cost centers, product hierarchies, and reporting structures. Stop manually reconciling market research data with financial planning cycles and supply chain decisions.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow consumer purchase behavior insights from Nielsen Scarborough into SAP cost accounting modules, mapped to product categories and regions. Finance teams get market-informed forecasts without exporting CSVs or waiting on research teams to prepare summaries.
Pull Nielsen Scarborough audience segments and media habits into SAP customer records and hierarchies. Sales planning and product development teams access rich behavioral context alongside transactional data in one system.
Build scheduled reports that merge SAP sales figures, inventory levels, and regional performance with Nielsen Scarborough market penetration and audience reach metrics. Leadership gets unified market intelligence without waiting on analysts to stitch together disparate sources.
Trigger notifications when new products in SAP inventory match consumer segments showing high purchase intent in Nielsen Scarborough data. Marketing and media planning teams can time campaigns to market opportunities as they emerge.
Send aggregated SAP sales results, promotional spend, and distribution data into Nielsen Scarborough campaign tracking and market analysis workflows. Media planners validate advertising effectiveness against actual enterprise performance data.
Route consumer trend data and purchasing behavior shifts from Nielsen Scarborough into SAP Materials Management and demand planning modules. Supply chain teams adjust procurement and production schedules based on actual market signals, not just historical sales patterns.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and SAP with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Nielsen Scarborough's audience taxonomies, market geography, and behavioral datasets alongside SAP's enterprise hierarchies, cost centers, and operational modules.
Redbird maps Nielsen Scarborough's DMA boundaries, consumer segments, media quintiles, and product categories to SAP's organizational units, profit centers, material masters, and customer hierarchies. No need to build custom middleware or maintain brittle field mappings. Our AI learns your SAP controlling area structure and Scarborough study configurations, then keeps consumer insights flowing into financial planning, procurement decisions, and sales analytics as your data schemas evolve.
faster than exporting Scarborough CSVs and uploading to SAP BW manually
Redbird can pull from Nielsen Scarborough and SAP simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or SAP.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into SAP, or from SAP back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new audience studies in Nielsen Scarborough or updated cost centers and sales orders in SAP.
Fires when Nielsen Scarborough releases updated local or national consumer research data.
Triggers when a demographic or behavioral segment reaches a defined penetration or index level.
Activates when changes in media habits or channel preferences exceed set parameters.
Pull a filtered consumer segment with demographics, media usage, and purchase behavior.
Fetch DMA-level rankings, penetration rates, or competitive audience share metrics.
Request projected reach and frequency across media channels for defined target audiences.
Fires when a new material or product line is added to SAP material master data.
Triggers when regional or product-level sales orders surpass defined volume or revenue targets.
Activates when actual spending deviates from planned budgets in controlling areas or profit centers.
Add new controlling objects or modify existing cost center attributes and planning data.
Append custom fields or attributes to SAP customer records and hierarchies.
Load transformed data directly into Business Warehouse cubes for reporting and analytics.
See how Redbird AI connects Nielsen Scarborough consumer insights to SAP enterprise planning in minutes. Start automating the workflows your team needs most.