Sync Nielsen Scarborough consumer research and audience data directly into Salesforce Commerce Cloud to power personalized merchandising, targeting, and product strategies. Stop manually exporting audience profiles and media consumption data into spreadsheets, then re-uploading them for segmentation and campaign planning.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create and update customer segments in Salesforce Commerce Cloud based on Nielsen Scarborough audience profiles and demographic clusters. Apply targeted promotions, product recommendations, and merchandising rules to segments that match specific media consumption and purchasing behavior patterns.
Pull Nielsen Scarborough market-level data for consumer purchasing patterns, brand preferences, and media channel usage, then append it to existing customer records in Commerce Cloud. Enable merchandising and marketing teams to align product catalog strategies with verified local market behavior.
Monitor Nielsen Scarborough for shifts in category-level purchase behavior or emerging product trends in specific markets. Automatically flag product categories in Commerce Cloud for merchandising review or adjust promotional priority based on validated market demand data.
Export anonymized purchase data, product category performance, and geographic sales patterns from Salesforce Commerce Cloud back to your analytics environment alongside Nielsen Scarborough audience data. Validate whether targeted segments align with actual purchasing behavior and refine media planning strategies.
Use Nielsen Scarborough media channel preferences and consumption frequency data to assign Commerce Cloud visitors into test cohorts that reflect real-world media exposure patterns. Run merchandising and personalization experiments aligned with how different audience segments actually consume media and make purchase decisions.
Capture promotion performance, conversion rates, and revenue metrics from Salesforce Commerce Cloud campaigns and store them with the corresponding Nielsen Scarborough audience profiles and market data used for targeting. Build a longitudinal dataset that connects audience research inputs to actual commerce outcomes across markets and time periods.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Nielsen Scarborough's audience measurement schemas and Salesforce Commerce Cloud's customer, catalog, and campaign structures — so you can connect consumer research to commerce execution without data engineering.
Redbird's AI maps Nielsen Scarborough demographic segments, psychographic clusters, media quintiles, and DMA-level purchase behavior data to Salesforce Commerce Cloud customer groups, product categories, promotion rules, and personalization attributes. It understands how to translate market-level research aggregates into actionable customer segments and merchandising logic. No need to manually define field mappings between audience measurement taxonomies and commerce metadata — Redbird handles Nielsen's survey-weighted data structures and Commerce Cloud's B2C storefront schemas automatically.
faster than exporting Nielsen CSVs and building Commerce Cloud customer segments manually
Redbird can pull from Nielsen Scarborough and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or Salesforce Commerce Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any research update in Nielsen Scarborough or commerce event in Salesforce Commerce Cloud — Redbird handles the translation between audience data and storefront operations.
Fires when Nielsen Scarborough releases updated audience measurement data for a market or demographic segment.
Triggers when category-level purchase propensity or brand preference scores shift beyond a defined threshold.
Activates when Nielsen Scarborough updates media channel reach, frequency, or quintile distributions for a target audience.
Retrieve demographic, psychographic, and behavioral criteria for a specific Nielsen Scarborough audience cluster.
Fetch category and brand purchase behavior metrics for a specified DMA or geographic market.
Look up audience size, reach percentages, and media channel preferences for a given demographic or behavioral segment.
Fires when a new customer registers or completes their first purchase on the Commerce Cloud storefront.
Triggers when a new SKU or product category is published to the Salesforce Commerce Cloud product catalog.
Activates when a campaign, promotion, or merchandising rule reaches a specified conversion, revenue, or engagement benchmark.
Build a new customer group in Commerce Cloud or modify segmentation rules based on external audience data.
Assign product recommendations, pricing rules, or promotional offers to a specific customer segment or shopper group.
Export purchase events, product performance, and customer behavior metrics for integration with external analytics or research platforms.
Stop copying audience data between Nielsen Scarborough and Salesforce Commerce Cloud. Let Redbird sync consumer insights, enrich customer profiles, and automate merchandising decisions across your research and commerce platforms.