Sync audience insights from Nielsen Scarborough directly into PostHog to enrich product analytics with market research data. Stop manually exporting demographic segments, matching consumer profiles, and building spreadsheet bridges between your audience strategy and product behavior.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match PostHog user segments to Scarborough audience profiles based on behavioral patterns and location data. Overlay media habits, purchasing behavior, and demographic attributes onto your product cohorts. Surface which Nielsen segments align with your highest-value users without manual cross-referencing.
Pull Nielsen Scarborough market demographics and media consumption patterns alongside PostHog conversion funnels and retention metrics. Create unified reports showing how product performance aligns with target market characteristics. Eliminate the weekly ritual of combining data from two systems in Excel.
Monitor gaps between expected behavior based on Nielsen Scarborough profiles and actual product usage tracked in PostHog. Trigger notifications when conversion rates, feature adoption, or retention patterns differ significantly from market research forecasts. Enable rapid media mix adjustments based on real product data.
Push product engagement data from PostHog to validate which Scarborough audience segments are actually converting and retaining. Compare predicted versus actual behavior for specific demographic and media consumption profiles. Refine audience targeting models with closed-loop product feedback.
Tag PostHog A/B tests and feature flags with corresponding Scarborough market data for each user's location. Analyze experiment results broken down by local market demographics, media consumption patterns, and purchase behavior. Understand which product changes resonate in which audience segments without manual tagging.
Aggregate PostHog session replay insights, UX friction points, and behavior flows for users matching specific Nielsen Scarborough profiles. Automatically group recordings by audience demographics and media habits. Surface unexpected usage patterns within known market segments to inform both product and media strategy.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Nielsen Scarborough's hierarchical market research schemas and PostHog's event-based product analytics structure, connecting audience strategy to product reality.
Redbird maps Nielsen Scarborough's DMA hierarchies, demographic segments, media quintiles, and purchase behavior categories to PostHog's custom events, user properties, cohort definitions, and feature flags. Our AI handles mismatched geographic granularity, reconciles Scarborough's survey-based projections with PostHog's event-level precision, and intelligently joins audience profiles to behavioral data. No need to normalize market codes, manually tag users, or write custom scripts to bridge consumer research and product analytics.
faster market-product reporting vs manual CSV exports and spreadsheet joins
Redbird can pull from Nielsen Scarborough and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or PostHog.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into PostHog, or from PostHog back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any new audience insight in Nielsen Scarborough or user behavior event in PostHog.
Fires when Nielsen Scarborough publishes updated demographic, media, or purchase behavior data for your tracked markets.
Triggers when a tracked Scarborough audience metric reaches a defined size or penetration level in a market.
Activates when a new custom audience analysis or competitive market report becomes available in Scarborough.
Pull demographic profiles, media consumption patterns, or purchase behavior for specified markets and segments.
Fetch DMA-level rankings, penetration indices, or cross-market comparisons for target audience attributes.
Extract media channel consumption, platform preferences, and advertising exposure data for defined audience groups.
Fires when a tracked user completes a purchase, signup, activation, or other custom conversion event in PostHog.
Triggers when a user cohort grows or shrinks beyond defined thresholds, indicating shifting product-market fit.
Activates when a feature flag reaches full deployment or a specific percentage of users across segments.
Add demographic, market, or behavioral properties to PostHog user profiles from external audience data sources.
Build new user cohorts or modify existing segment definitions based on enriched audience characteristics.
Send structured events to PostHog from external systems to enrich product behavior tracking with context.
Stop bridging Nielsen Scarborough audience insights and PostHog product analytics with spreadsheets. Let Redbird AI sync your market research and behavioral data automatically.