Redbird AI connects Nielsen Scarborough consumer research to Pinterest Ads campaign management. Stop manually exporting audience profiles, rebuilding targeting parameters in spreadsheets, and stitching together performance data from disconnected systems. Automate the flow from audience insights to campaign execution and back.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When new audience segments are defined in Nielsen Scarborough based on demographics, media habits, or purchase behavior, automatically create matching custom audiences in Pinterest Ads. Redbird maps Scarborough attributes to Pinterest targeting parameters, maintaining segment definitions across platforms without manual translation.
Combine Pinterest campaign performance metrics with Nielsen Scarborough market-level demographic and purchasing behavior data. Redbird joins datasets by geography, DMA, or custom market definitions to show which consumer profiles are actually converting, not just clicking.
When Nielsen Scarborough research identifies high-value consumer segments for a category or brand, Redbird automatically generates Pinterest Ads targeting configurations including interest keywords, demographic filters, and behavioral parameters. Teams move from research findings to campaign launch without manual interpretation.
Automatically compare Pinterest Ads reach and frequency metrics against Nielsen Scarborough audience size and composition data for each market. Redbird generates reports showing campaign penetration vs. target audience availability, highlighting over- or under-delivery by geography and demographic.
Monitor Pinterest Ads conversion rates and engagement metrics against expected performance based on Nielsen Scarborough consumer propensity scores. When actual campaign data diverges significantly from research-based forecasts, Redbird triggers alerts with analysis of which audience attributes or markets are underperforming.
When campaigns complete in Pinterest Ads, automatically capture full performance data alongside the Nielsen Scarborough audience profiles, market insights, and research reports that informed the campaign strategy. Redbird creates a unified archive linking targeting decisions to source research for future reference and learning.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Nielsen Scarborough and Pinterest Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands how Nielsen Scarborough's consumer research data translates to Pinterest Ads targeting capabilities, bridging the gap between market insights and campaign execution.
Redbird maps Nielsen Scarborough's demographic categories, psychographic segments, media consumption patterns, and purchase behavior indices to Pinterest Ads' interest taxonomies, keyword targeting, demographic filters, and custom audience structures. Our AI handles the schema translation between Scarborough's market-level research datasets and Pinterest's campaign management API, maintaining data fidelity across different granularities and classification systems. You work with audience insights and campaign parameters naturally — Redbird handles the structural complexity of syncing research platforms with advertising systems.
faster audience activation from research insights to live Pinterest campaigns
Redbird can pull from Nielsen Scarborough and Pinterest Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Nielsen Scarborough or Pinterest Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Nielsen Scarborough into Pinterest Ads, or from Pinterest Ads back into Nielsen Scarborough. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any event in Nielsen Scarborough or Pinterest Ads — Redbird handles the rest across your entire media planning and advertising stack.
Fires when a new audience segment is defined or saved in Nielsen Scarborough based on demographics, media habits, or purchase behavior.
Triggers when Nielsen Scarborough generates a new market analysis, consumer insights report, or audience measurement study.
Activates when Nielsen Scarborough refreshes purchase behavior indices, media consumption patterns, or demographic data for tracked markets.
Retrieve demographic profiles, media habits, purchase behavior, or market penetration data for specified segments or geographies.
Pull audience segment criteria, demographic breakdowns, and psychographic attributes from Nielsen Scarborough in structured format.
Create comparative analysis of audience characteristics, media consumption, or purchase behavior across multiple markets or DMAs.
Fires when a new Pinterest Ads campaign goes live with specified targeting, budget, and creative parameters.
Triggers when campaign metrics like impressions, CTR, conversions, or spend hit predefined benchmarks or limits.
Activates when specific audience segments or demographic groups show significant engagement, saves, or conversion activity.
Build new Pinterest Ads custom audiences with targeting parameters based on demographics, interests, keywords, and behaviors.
Modify existing campaign audience definitions, demographic filters, interest categories, or keyword targeting in Pinterest Ads.
Pull metrics including reach, impressions, engagement, conversions, and spend broken down by audience segment and geography.
Stop rebuilding audience profiles between research and activation. Redbird connects Nielsen Scarborough consumer insights to Pinterest Ads campaigns so your media planning and advertising systems work as one.