Sync marketing performance data with your financial system automatically. Stop exporting campaign spend from Semrush and manually reconciling it with NetSuite GL accounts. Redbird AI connects your ERP and marketing analytics so finance and marketing teams work from the same numbers.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically create NetSuite journal entries from Semrush paid search campaign spend. Map ad spend by campaign, channel, or client to the correct GL accounts and departments. Finance gets real-time visibility into marketing expenses without waiting for month-end reconciliation.
Combine closed revenue from NetSuite with organic and paid traffic metrics from Semrush to calculate true marketing ROI. Automatically pull conversion data, match campaigns to customer records, and build P&L views by channel. Finance and marketing finally speak the same language.
Monitor Semrush campaign spend against approved budgets stored in NetSuite custom records or project budgets. Trigger notifications when spend approaches or exceeds thresholds by campaign type, region, or business unit. Prevent budget overruns before month-end close.
Enrich NetSuite customer and prospect records with SEO performance data from Semrush. Track which accounts are ranking for target keywords, receiving organic traffic, or showing competitive SEO gains. Sales and account teams see marketing engagement without switching platforms.
Push NetSuite customer segments, product categories, or revenue tiers into Semrush as campaign tracking parameters. Ensure paid search and SEO campaigns align with how finance categorizes revenue. Measure marketing performance using the same segmentation as your financial reports.
Automatically capture monthly snapshots of Semrush campaign performance, keyword rankings, and spend data as attachments or records in NetSuite. Maintain auditable marketing records alongside financial data. Support SOX compliance and investor reporting requirements with complete marketing attribution history.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize NetSuite and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both NetSuite's financial data model and Semrush's marketing metrics, so you can automate complex reconciliation and reporting workflows without custom code.
Redbird reads NetSuite's chart of accounts, subsidiaries, departments, and custom segments alongside Semrush's campaign structures, keyword groups, and traffic sources. It automatically maps ad spend to GL accounts, matches campaigns to customer records, and joins revenue data with attribution metrics. Whether you're reconciling monthly ad spend, building ROI dashboards, or enriching customer records with SEO data, Redbird handles the schema complexity so you don't need integration developers or manual CSV exports.
faster than exporting Semrush spend and manually posting to NetSuite
Redbird can pull from NetSuite and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either NetSuite or Semrush.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from NetSuite into Semrush, or from Semrush back into NetSuite. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in NetSuite or Semrush and automate across both platforms.
Trigger when a sales order, invoice, or journal entry is created in NetSuite.
Trigger when a customer, prospect, or lead record is modified with new data.
Trigger when actual expenses approach or exceed budgeted amounts for a department or project.
Post journal entries to NetSuite with line items mapped to specific GL accounts and subsidiaries.
Write data to custom fields on customer, transaction, or other NetSuite records.
Upload reports, snapshots, or documentation as file attachments to NetSuite records.
Trigger when daily or monthly ad spend for a campaign crosses a defined budget limit.
Trigger when tracked keywords move up or down in search rankings beyond a set threshold.
Trigger when Semrush detects new backlinks pointing to your domain or competitor domains.
Add or update UTM parameters and custom tracking tags to Semrush campaigns.
Add or remove keywords from Semrush tracking projects based on external data.
Generate and retrieve campaign performance, SEO audit, or competitive analysis reports from Semrush.
Stop reconciling marketing spend and revenue data manually. Connect NetSuite and Semrush with Redbird AI and automate the workflows finance and marketing teams actually need.