Sync streaming viewer behavior with CTV distribution and ad performance data automatically. Stop manually exporting Mixpanel events to correlate with Wurl content delivery metrics, or copying ad performance data back into your analytics stack for retention analysis.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically flow viewer behavior data from Mixpanel into Wurl's ad targeting system. Enable dynamic ad personalization based on feature usage, content preferences, and engagement patterns tracked in your product analytics. Maximize ad fill rates with behavioral segmentation.
Pull CTV distribution data, viewership metrics, and ad monetization performance from Wurl directly into Mixpanel for unified product analytics. Correlate streaming content performance with in-app user behavior and retention cohorts. Build comprehensive media KPI dashboards that combine product and distribution data.
Augment Wurl's CTV audience data with rich user profiles from Mixpanel including feature adoption history, subscription tier, and engagement scores. Enable more sophisticated content recommendations and ad targeting across streaming platforms based on complete user context.
Monitor Wurl ad inventory performance for specific Mixpanel user segments automatically. Trigger notifications when monetization opportunities decline for your most engaged viewers. Coordinate product and media ops teams to optimize both user experience and revenue.
Automatically capture and store synchronized records of content distribution, ad delivery, and user behavior across both platforms. Maintain complete audit trails for advertising verification and viewer consent. Query historical streaming and engagement data together for regulatory reporting.
Build recurring reports that merge CTV distribution metrics from Wurl with detailed user behavior analysis from Mixpanel. Understand which streaming content drives app engagement, feature adoption, and subscription conversions. Share unified media and product performance insights across teams.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mixpanel and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Mixpanel's event-based analytics model and Wurl's CTV distribution and ad delivery infrastructure, so you can connect streaming performance with product behavior seamlessly.
Redbird maps Mixpanel's event schemas, user properties, and cohort definitions to Wurl's content distribution metrics, audience segments, and ad performance data automatically. The platform recognizes how streaming session IDs, content metadata, and ad impression events relate to user engagement timelines, feature interactions, and conversion funnels. You get intelligent data transformation between behavioral analytics and CTV operations without custom ETL pipelines or manual field mapping.
faster than building custom data pipelines between product analytics and CTV platforms
Redbird can pull from Mixpanel and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mixpanel or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mixpanel into Wurl, or from Wurl back into Mixpanel. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any user event in Mixpanel or content delivery event in Wurl, then automate actions across both platforms.
Trigger when a user reaches the final step in a tracked Mixpanel conversion funnel.
Activate when a user cohort's retention rate crosses a defined percentage threshold.
Fire when specific event properties meet criteria like watch time exceeds threshold or content category matches value.
Add new user profiles to Mixpanel with properties from external systems.
Modify existing user profile attributes including custom properties and behavioral flags.
Send new events to Mixpanel with custom properties from Wurl streaming or ad data.
Trigger when streaming content is successfully published to an additional connected TV service.
Activate when advertising inventory fill rate falls beneath defined performance levels.
Fire when viewer watch time for content surpasses specified engagement thresholds.
Modify CTV audience targeting segments with new user attributes from Mixpanel.
Change dynamic ad targeting rules and insertion logic based on behavioral data.
Add or update content classification tags and metadata for distribution optimization.
Sync Mixpanel and Wurl to unify product analytics with CTV streaming performance. Stop toggling between platforms to understand how content drives engagement and revenue.