Sync product usage metrics directly into financial models and forecasts. Stop exporting CSVs from Mixpanel, transforming them in spreadsheets, and manually updating revenue drivers in Planful. Redbird automates the entire pipeline between product analytics and FP&A.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push MAU, retention, and engagement metrics from Mixpanel into Planful as driver-based planning inputs. Finance teams get live product data feeding revenue models without waiting on product teams for reports.
Flow trial-to-paid conversion rates, upgrade velocity, and cohort expansion data from Mixpanel into Planful's subscription revenue models. Replace static assumptions with actual behavioral data refreshed weekly or monthly.
Monitor key product metrics in Mixpanel against targets stored in Planful. When retention, activation, or feature adoption falls below forecast, trigger automated variance analysis reports with context from both systems.
Detect significant changes in Mixpanel feature usage patterns that affect monetization. Automatically notify FP&A teams in Planful when product behavior diverges from the assumptions underlying financial forecasts.
Push customer lifetime value forecasts, CAC payback periods, and budget segment data from Planful back into Mixpanel. Enable product teams to analyze feature usage weighted by customer financial value.
Combine financial actuals from Planful with product engagement metrics from Mixpanel into unified executive dashboards. Automatically generate board decks showing how user behavior correlates with revenue performance.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mixpanel and Planful with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands event-based product analytics schemas and financial planning dimensions — translating behavioral metrics into forecast drivers without custom transformations.
Redbird automatically maps Mixpanel event properties, user cohorts, and funnel metrics to Planful's planning dimensions, driver hierarchies, and forecast versions. The AI interprets retention curves as revenue model inputs, converts engagement metrics to planning assumptions, and aligns time-series product data with fiscal calendars and planning periods. No need to manually specify how behavioral data should flow into budgets.
faster than exporting Mixpanel data and rebuilding financial assumptions manually
Redbird can pull from Mixpanel and Planful simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mixpanel or Planful.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mixpanel into Planful, or from Planful back into Mixpanel. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any product event in Mixpanel or planning cycle in Planful — Redbird handles the rest.
Fire when a retention cohort hits activation, conversion, or churn thresholds.
Trigger when any step in a tracked conversion funnel moves beyond variance threshold.
Activate when adoption percentage for a specific feature crosses defined levels.
Pull filtered event data with custom properties for any date range or user segment.
Retrieve retention curves, cohort performance, and churn rates for specific user groups.
Get conversion rates, drop-off points, and time-to-convert metrics from saved funnels.
Fire when a planning cycle completes and a forecast version is locked for reporting.
Trigger when actual vs. plan variance crosses defined materiality limits for any metric.
Activate when department or product line budgets complete approval workflow.
Write new values to driver-based planning inputs or assumption cells in active models.
Generate new planning scenario with modified assumptions for what-if analysis.
Write actuals, forecasts, or KPIs to specific accounts, dimensions, and time periods.
See how Redbird syncs Mixpanel product analytics with Planful financial planning — so your revenue models stay aligned with actual user behavior.