Enrich product behavior data with consumer research insights automatically. Stop manually matching digital user segments to market research profiles. Redbird AI syncs Mixpanel event data with Nielsen Scarborough audience attributes to power smarter media planning and product decisions.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append Nielsen Scarborough consumer profiles to Mixpanel retention cohorts based on geographic and behavioral attributes. Match digital product users to market research segments without manual CSV exports. Surface purchasing patterns and media habits alongside feature adoption metrics.
Push high-value converter segments from Mixpanel into Nielsen Scarborough for deeper audience profiling. Identify which consumer types drive product adoption and where they consume media. Build lookalike audience strategies based on actual product behavior patterns.
Automatically create cross-platform reports showing which features resonate with specific consumer segments. Compare adoption rates across Nielsen audience profiles. Deliver insights to product and marketing teams without manual data stitching.
Monitor when product usage patterns diverge from predicted consumer research profiles. Trigger notifications when new user segments emerge that don't match existing Nielsen audience definitions. Identify market expansion opportunities or targeting misalignment early.
Store historical product analytics enriched with consumer research context for longitudinal analysis. Maintain a unified dataset showing how different Nielsen audience segments interact with product features over time. Enable year-over-year comparisons across both behavioral and demographic dimensions.
Refresh Mixpanel user properties with updated Nielsen consumer insights on a scheduled cadence. Keep product analytics current with latest purchasing behavior and media consumption trends. Eliminate quarterly manual data refresh cycles.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mixpanel and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Mixpanel's event-based behavioral schema and Nielsen Scarborough's consumer research taxonomy, automatically mapping user segments to audience profiles without custom ETL.
Redbird interprets Mixpanel event properties, user profiles, and cohort definitions alongside Nielsen Scarborough's DMA codes, demographic segments, and purchase behavior indices. The platform automatically identifies matching criteria between digital product users and consumer research panels based on geographic, behavioral, and temporal attributes. No need to manually map Mixpanel custom properties to Nielsen audience variables or write transformation logic to align different data granularities.
faster to enrich product analytics with consumer research versus manual exports and matching
Redbird can pull from Mixpanel and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mixpanel or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mixpanel into Nielsen Scarborough, or from Nielsen Scarborough back into Mixpanel. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any user behavior in Mixpanel or audience insight in Nielsen Scarborough to automate cross-platform workflows.
Fires when a new retention or behavioral cohort is saved in Mixpanel.
Triggers when a user reaches a specific step in a defined conversion funnel.
Activates when an event count or property value crosses a defined threshold.
Add or modify custom properties on user profiles based on external data.
Programmatically include users in a specified behavioral or retention cohort.
Log a new event with properties to track external system actions in Mixpanel.
Fires when Nielsen Scarborough releases updated consumer research for a geography.
Triggers when a demographic or behavioral segment crosses a defined index value.
Activates when media market rankings or composition data is refreshed.
Retrieve demographic and media consumption attributes for a specified segment.
Extract consumer purchasing patterns and product category indices by market.
Get audience reach and frequency projections across media channels for targeting.
Stop manually bridging product analytics and consumer research. Connect Mixpanel and Nielsen Scarborough with Redbird AI to enrich user behavior with market insights automatically.