Automatically sync social campaign performance with CTV streaming data. Stop manually reconciling audience reach across social and streaming platforms, or copying campaign insights between ad systems. Let Redbird connect Meta Ads targeting data with Wurl's CTV distribution and monetization platform.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Meta Ads audience engagement metrics and conversion data into Wurl to refine CTV targeting strategies. Redbird maps social audience behaviors to streaming segments, helping you identify which demographics and interests perform across both channels. Surface cross-platform insights without manual CSV exports or spreadsheet matching.
Feed CTV content consumption patterns from Wurl into Meta Ads to build targeted social audiences based on streaming behavior. Automatically create and update custom audiences reflecting who watched specific content, enabling sequential messaging strategies. Bridge the gap between linear-style CTV exposure and social retargeting without manual list uploads.
Automatically merge Meta Ads campaign data with Wurl streaming analytics into consolidated performance dashboards. Redbird normalizes reach, frequency, and conversion metrics across both platforms so media teams see total audience impact. Eliminate the weekly ritual of pulling separate reports and reconciling discrepancies in Excel.
Monitor both systems to identify when social campaign audiences overlap with engaged CTV viewers, triggering optimization recommendations. Get notified when demographic or interest-based segments show strong performance in both channels, signaling budget reallocation opportunities. Catch cross-platform audience synergies without constant manual analysis.
Automatically adjust Meta social spend when Wurl CTV inventory availability or fill rates shift, optimizing total video ad budget allocation. When CTV demand drops, Redbird can trigger increased Meta video campaign budgets to maintain overall reach goals. Balance streaming and social investment dynamically instead of waiting for monthly reviews.
Capture synchronized daily snapshots of Meta Ads performance alongside Wurl streaming delivery metrics for historical analysis. Store complete cross-platform campaign states to support multi-touch attribution studies and advertiser reporting requirements. Build a unified data warehouse without maintaining complex ETL pipelines or cloud storage logic.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Meta Ads and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Meta's advertising API hierarchies and Wurl's CTV content distribution schemas, automatically translating between social campaign structures and streaming platform taxonomies.
Redbird natively maps Meta Ads campaigns, ad sets, and audience segments to Wurl's channel networks, content feeds, and viewer segments. The platform understands how Meta's conversion events relate to Wurl's content consumption signals, automatically normalizing impression counting methodologies and attribution windows. When you connect both systems, Redbird recognizes audience demographic fields, geographic targeting parameters, and performance metrics across each platform's unique data model without custom field mapping.
faster than exporting Meta reports and manually cross-referencing with Wurl analytics dashboards
Redbird can pull from Meta Ads and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Meta Ads or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Meta Ads into Wurl, or from Wurl back into Meta Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign changes in Meta Ads or content performance shifts in Wurl, then take action in either system.
Fires when a Meta Ads campaign hits a defined spend level or budget percentage.
Triggers when engagement or conversion rates for a custom audience exceed thresholds.
Activates when Meta Pixel or Conversions API logs a new purchase or lead event.
Upload or update a Meta Ads custom audience with CTV viewer segments or customer data.
Programmatically increase or decrease daily or lifetime budgets for specific campaigns.
Automatically stop ad sets that fall below performance thresholds based on cross-platform data.
Fires when Wurl streaming inventory fill rates decline past defined thresholds.
Triggers when a channel or content feed achieves specific viewer count or engagement level.
Activates when Wurl analytics detects emerging viewer demographic or behavioral patterns.
Modify content descriptions, tags, or distribution settings based on social campaign insights.
Apply audience segment labels to CTV viewers matching Meta Ads campaign targeting criteria.
Pull viewership, ad insertion, and revenue data from Wurl for cross-platform reporting.
See how Redbird connects Meta Ads and Wurl for media teams managing cross-platform video campaigns. Automate audience syncing, performance reporting, and budget optimization across social and CTV.