Connect Meta Ads and
Tableau with AI

Stop exporting CSV files and wrestling with Meta's Insights API. Redbird AI syncs your campaign performance, audience data, and conversion metrics directly into Tableau—keeping your dashboards current without manual data pulls or ETL pipelines.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync daily campaign performance metrics to Tableau data extracts automatically

Pull spend, impressions, clicks, conversions, and ROAS from Meta Ads into Tableau data sources every morning. No more manual exports or stale dashboards—your executive reports reflect yesterday's performance without lifting a finger.

Build real-time dashboards tracking ad creative performance across Facebook and Instagram

Stream ad-level metrics including creative IDs, placements, and engagement rates into Tableau. Compare video vs. static performance, identify top creative variants, and surface insights your media buyers can act on immediately.

Enrich Meta Ads campaign data with calculated fields and blended attribution models

Redbird transforms raw Meta metrics before they hit Tableau—calculating customer acquisition cost, lifetime value ratios, and multi-touch attribution. Your dashboards display business metrics, not just platform stats.

Alert teams when campaign ROAS drops below threshold in Tableau views

Monitor performance thresholds in your Tableau dashboards and trigger automated alerts. When profitability dips on high-spend campaigns, Redbird notifies your media team instantly so they can pause or adjust before budget waste accumulates.

Archive historical campaign data for long-term trend analysis and year-over-year reporting

Meta's reporting retention is limited—Redbird captures granular campaign, ad set, and creative performance into Tableau data sources for permanent storage. Analyze seasonal trends, creative fatigue patterns, and audience behavior across years, not just months.

Capture audience insights and demographic breakdowns for segmentation dashboards

Pull age, gender, location, and device data from Meta campaign delivery into Tableau. Build audience performance dashboards that reveal which demographics drive conversions and where to reallocate budget across customer segments.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Meta Ads and Tableau with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Meta's nested campaign structure and Tableau's data source requirements—no middleware or custom API development needed.

AI that speaks both Meta's advertising schema and Tableau's data model

Redbird maps Meta's hierarchical campaign > ad set > ad structure directly to Tableau dimensions and measures. It handles breakdowns by placement, device, age, and attribution window automatically, transforming nested JSON responses into clean, dashboard-ready tables. The AI recognizes when to aggregate at the campaign level versus preserving ad-level granularity, and maintains relationships between creative assets, audience targets, and conversion events—so your Tableau workbooks reflect the full context of your advertising performance without manual data prep.

Campaign hierarchy mapping
Multi-level breakdowns
Attribution window handling
Creative & audience linking
10×

faster than building custom Meta API scripts and data pipelines

No Python connectors, scheduled jobs, or data engineering backlog required

Auto-generated reports

Redbird can pull from Meta Ads and Tableau simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Meta Ads or Tableau.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Meta Ads into Tableau, or from Tableau back into Meta Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from campaign events in Meta Ads or data refresh schedules in Tableau—Redbird connects both directions.

Meta Ads
Triggers & Actions
Trigger

Campaign spend threshold exceeded

Trigger when daily or lifetime spend crosses a defined budget limit on any campaign or ad set.

Trigger

Ad disapproved or paused

Detect when Meta rejects creative or when campaigns are paused due to policy or performance issues.

Trigger

ROAS falls below target

Monitor return on ad spend and trigger workflows when profitability dips on specific campaigns or audiences.

Action

Update campaign budget

Adjust daily or lifetime budgets on campaigns or ad sets based on performance thresholds or schedule.

Action

Pause underperforming ads

Automatically pause ads or ad sets that fail to meet CPA, ROAS, or engagement benchmarks.

Action

Upload custom audience list

Sync customer segments or retargeting lists into Meta for audience targeting and lookalike creation.

Tableau
Triggers & Actions
Trigger

Data extract refresh completed

Trigger workflows when Tableau finishes refreshing a data source or publishing an extract to Server or Cloud.

Trigger

Dashboard view threshold reached

Detect when a specific dashboard is viewed a certain number of times or accessed by key stakeholders.

Trigger

Scheduled report publish

Start automation when Tableau publishes or emails a scheduled dashboard or visualization to subscribers.

Action

Refresh data source

Force a Tableau data extract or live connection refresh to pull the latest metrics from connected systems.

Action

Update calculated field logic

Modify calculations, parameters, or filters in Tableau workbooks programmatically based on upstream changes.

Action

Publish workbook to project

Automatically publish or update Tableau workbooks to specific projects or sites on Tableau Server or Cloud.

Meta Ads
+
Tableau

Ready to connect your stack?

Automate Meta Ads reporting and sync campaign data to Tableau in minutes. Redbird handles the API complexity so your team can focus on optimizing performance, not wrangling exports.

Get started → Book a demo